Celine (formerly spelled C?line, and stylized in all caps) is a French ready-to-wear and leather luxury goods brand owned by the LVMH group since 1996. It was founded in 1945 by C?line Vipiana. Since November 2015, the headquarters are located at 16 rue Vivienne in the 2nd arrondissement of Paris at the H?tel Colbert de Torcy, which has French Historic Monument classification.[1] S?verine Merle is the Chief Executive Officer since April 2017.[2] On January 21, 2018, LVMH announced that Hedi Slimane would take over at Celine as its artistic, creative and image director. In 1960, the brand decided to change its positioning by focusing its business on a ready-to-wear fashion brand for women with a sportswear approach.[8] Henceforth, the brand offered a range of leather goods such as bags, loafers, gloves and clothes.[9] C?line Vipiana remained the designer from 1945-1997.[10] In 1964, the launch of the new fragrance \"Vent fou\"[11] and the new \"American Sulky\" collection of accessories gained success. The trench became the chief product of the house.[12] Prompted by the popularity of leather, C?line opened a leather goods factory in Florence.[13] In 1973, C?line redesigned its logo with the intertwined \"C\" Sulky canvas, linked to the Arc-de-Triomphe, which appeared as a symbol for Parisians.[14] At that time, C?line began its expansion in the world with the opening of various boutiques in Monte Carlo, Geneva, Hong Kong, Lausanne, Toronto and Beverly Hills.[15] The brand\'s founders wished to be part of a charitable association, so Richard Vipiana established the C?line-Pasteur Prize, a sponsor for the American Hospital of Paris in 1973.[16] Acquisition by LVMH In 1987, Bernard Arnault decided to buy into C?line\'s capital.[17] However, it was only in 1996 that the brand was integrated into the LVMH group for 2.7 billion French francs ($540 million).[18] LVMH propelled the brand to fame with the opening of a boutique at 36 avenue Montaigne in Paris.[19] C?line\'s designers After C?line Vipiana, Peggy Huynh Kinh, appointed by Bernard Arnault, took over the house\'s artistic direction in 1988.[20] She modernised the brand and initiated seasonal collections for accessories. American fashion designer Michael Kors was named women\'s ready-to-wear designer and creative director for C?line in 1997.[21] In 2004, he left the fashion luxury house to focus his career on his own brand. In 2005, Italian designer Roberto Menichetti was named creative director. A year later, Croatian designer Ivana Omazic directed the design studio. Omazic was a former consultant for the brand and previously worked with Romeo Gigli, Prada, Jil Sander and Miu Miu. Omazic designed for C?line until 2008, after further disappointments for the brand.