Using Press Release To Increase SEO
Being noticed by the people at large, especially the target audience is not an easy job. Your press release should be SEO friendly and SEO optimized. Only those press releases, which can catch the eye of the readers and grab their attention, will be able to create an impact on then. They will also drive the readers to know more about the business.
Advanced Press Release Strategies
Here are four marketing strategies which will increase the SEO Ranking for your press release and on your website, and that will help in ensuring that the press releases are able to get the attention of the readers:
1) Make The Headline Attention Grabbing
Every day, several press releases or news release are posted on various magazines, websites, newspapers, etc. Hence, the readers often ignore these releases that are sent to them by email. In order to make sure that the readers do not ignore them, you should make their headline attention grabbing. It does not have to be offensive but something that will easily grab their attention, and will compel them to read the news release.
2) Provide Facts That Will Validate What You Write
In most cases, people talk about the achievements of their business in the press releases. They talk about the awards their business has received, revenue and sales generated, positive feedback from the customers, etc. However, people often fail to provide any facts or data that will validate their claims. In such cases, the readers regard them as marketing gimmicks or sales letters, and they ignore them. Hence, it is very important that you provide facts and data that will validate the claims made in your news release.
3) Make The Press Releases Humorous And Engaging
While creating the news releases, you should use a reasonable amount of humor so that the readers will find it interesting and engaging. However, you should not try to be cheesy and instead use humor in such a manner that it will be acceptable to the readers. The people should not find it offensive or crude. It has to be professional, interesting, humorous and engaging.
4) Provide Enough Information About The Topic
Whatever be the subject matter of the press release, you should keep in mind that the readers should get a fair understanding of it by reading the press release. Hence, it is important that you provide all the required details, related to the topic you have chosen. The readers should also get an insight into your organization so that they can understand what your business can offer them with.
5) Use Proper Keywords
When it comes to digital marketing, everything comes down to keywords, these are the terms the searchers use to find things over Google. The number of keywords used in your press release, more effective and Search engine optimized it will be (SEO friendly).
6) Using Good Linking (Internal Linking, External Linking And Backlinking)
Linking your press release with sites which have good domain authority will help you accentuate the press release providing you increased SEO.