Gucci has retained its position as the hottest brand on the planet for the third time in a row, in the first quarter of 2021, according to The Lyst Index, a quarterly ranking of fashion's hottest brands and products. Nike successfully jumped 9 places to become the second hottest brand, while Dior joined the list for the first time and took the third position.
Balenciaga and Moncler slid down to the fourth and fifth positions from second and third positions in the previous quarter, respectively. Prada is next on the list, followed by Louis Vuitton which made its debut on The Lyst Index in this quarter. The brands taking the eight, ninth and tenth positions are Bottega Veneta, Saint Laurent and Off-White, respectively.
In a quarter which marked the first anniversary of the Covid-19 pandemic, e-commerce continued to be a bright spot for the fashion industry. Gucci retains its position at the top of the list, thanks to strong demand from online shoppers, and its ability to create brand moments which resonate with digital audiences, The Lyst Index said on its website.
Nike takes second place in Q1, buoyed partly by seasonal demand for fitness wear, but also by newsworthy moments, such as the launch of its first hands-free shoes.
Dior enters The Lyst Index for the first time this quarter. Previously excluded because of its distribution model, the demand for pre-owned Dior, combined with the external data which the ranking considers, makes the brand impossible to ignore. Louis Vuitton also enters for the first time this quarter, despite limited distribution through Lyst.
Brands face headwinds from economic uncertainty, the slow resumption of travel, and a third wave of Covid-19 in Europe. Still, there are signs of consumer optimism following the vaccine roll-out and anticipated opening-up in many markets.
As for the products, The Lyst Index has listed the North Face x Gucci GG Canvas bomber jacket, Herm¨s pre-owned Kelly bag and Bottega Veneta Lug boot on the top three positions on the hottest women's products list for Q1 2021. The three hottest men's products for the quarter are Adidas Yeezy 450 sneakers, Moncler Gui vest and Prada logo bucket hat.
To find the world's hottest products, Lyst's formula filters more than eight million items by volume of social media mentions, searches, page views, interactions and sales across thousands of online stores.
Source - https://www.fibre2fashion.com/news/fashion-news/the-lyst-index-gucci-nike-hottest-brands-in-q1-2021-273748-newsdetails.htm
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