Under Todorovich's leadership, the merchandising
organization has evolved to enhance the retailer's partnerships with over 3,000
existing and new brand partners. Neiman Marcus' top 20 brands
were up approximately 35 percent in Q3 as compared to 2019, and its luxury
partners are expanding by 350 points of distribution. This has resulted in
strengthened business momentum and even stronger connections between the Neiman
Marcus brand and its customers.
Building on the addition of nearly 50 new and notable brands, 20
exclusive capsules and offerings, and one-of-a-kind experiences within the
existing portfolio of brands this Spring, Neiman Marcus' introduction
of the new Fashion and Lifestyle Director will serve to amplify its momentum.
Aiken has an impressive tenure in luxury fashion. In her most
recent role, she defined the fashion vision as a Fashion and Buying
Director at Moda Operandi. Earlier in her career at Net-a-Porter and MyTheresa,
Aiken built a reputation for bringing a modernized approach for luxury brands
and fashion e-tailers. Her experience will translate well as Neiman Marcus
continues to focus on the growth of its business and its service to the luxury
customer experience in stores, e-Commerce, and remote-selling and
industry-leading clienteling tool, NM CONNECT.
"It is a privilege to be joining such a brand at the
pinnacle of luxury with a world-renowned heritage but more importantly to be at
the forefront of its continued evolution during such a pivotal time,"
shared Aiken. "I look forward to partnering with the teams and all our
brand partners to create a highly forward-thinking, elevated luxury brand
experience for Neiman Marcus customers."
9, Aiken will head up the Neiman Marcus Fashion and Lifestyle
Office. She will act as a fashion-forward expert to identify emerging brands,
discover new trends and services across the fashion and lifestyle space, and
Marcus' loyal luxury customer base with her unique
point-of-view on today's global fashion landscape. In this position, she will
collaborate closely with brand partners to expand the exclusive partnerships
Neiman Marcus is known for such as the recent Prada
Outdoor immersive 'Coast' experience
and Loewe Paula's Ibiza installations.
"Working alongside a group of the most talented leaders in
retail, Lisa will bring a unique forward-leaning and inspirational point of
view helping Neiman Marcus curate magic for our customers," stated
Todorovich. "With Lisa joining our company, I have the utmost confidence
in the people we have in place to continue our exciting transformation." About Neiman Marcus
Neiman Marcus is a Dallas-based luxury retailer,
providing customers access to exclusive and emerging brands, anticipatory
service, and unique experiences since 1907. Each day, Neiman Marcus connects
with customers worldwide while delighting them with exceptional experiences
across a 37-store presence in the U.S., the largest U.S. e-commerce luxury
platform, and industry-leading remote selling and personalization technology.
From delectable dining and indulgent beauty services to bespoke experiences and
exclusive products, there's something for everyone. To keep up with the latest
news and events at Neiman Marcus, visit neimanmarcus.com or follow
the brand on Instagram, Facebook, YouTube and Twitter.
Neiman Marcus is part of the Neiman Marcus Group. We lead with
love in everything we do for our customers, associates, brand partners and
communities. Our strategy of integrated luxury retail is about creating
long-term relationships. It's this connection that creates emotional and high
lifetime value potential with everyone we serve. Through the expertise of our
9,000 associates, we deliver across our three channels of in-store, ecommerce,
and remote selling. Investments in data and technology allow us to scale a
personalized luxury experience. Our brands include Neiman Marcus, Bergdorf
Marcus Last Call and Horchow. For more information, visit http://www.neimanmarcusgroup.com.
Source - https://www.prnewswire.com/news-releases/neiman-marcus-appoints-lisa-aiken-in-newly-created-role-as-fashion-and-lifestyle-director-301314271.html