Poundland is rolling out its chilled and frozen food ranges to almost 40 more stores over the next few weeks. Items being sold by the budget retailer including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.
The latest expansion, known internally as Project Diamond Ice, will see 37 more shops stocking the range.
The goods have already launched in 11 shops that are included in the latest rollout, with 26 more to come over the next few weeks - you can see a full list of store locations below.
More than 200 Poundland shops will sell chilled and frozen goods by next month thanks to the rollout.
Poundland is aiming to stock the range of foods in 250 stores by autumn and 500 branches within two years.
The first Poundland store started selling chilled and frozen foods in 2019, and the range is currently available in around 170 shops.
The discounter says its chilled and frozen food programme has been accelerated following the acquisition of Fultons Foods in October.
The deal included an expansion at Fultons’ distribution centre in Barnsley and Poundland’s distribution centre in Harlow, Essex.
Meanwhile, Poundland says it will also install new trolleys and belted checkouts in some larger stores to create a grocery store-style shop.
It comes after the discounter opened its first ever convenience stores in May, located in Kendray, in South Yorkshire, and Hornsea, in East Yorkshire.
Poundland says its prices in its Local shops are the same as its bigger stores, promising shoppers the luxury of convenience store without the premium price tag.
Austin Cooke, retail and transformation director, said: “To bring chilled and frozen food to more than 200 stores in such a short time frame is a tremendous achievement.
“Customers tell us that they love the ranges, the famous brands, and say the prices are amazing.
“That’s why we’re pushing hard to keep going as quickly as we can so that we can bring even more choice and value where our customers want it most.”
Poundland has around 800 shops in the UK.
Where is Poundland launching
its chilled and frozen food range?
Launch week July 3
Launch week July 12
RP, North Yorks
Launch week July 19
Peaks SC, Sheffield
Deepdale RP, Lancs
Launch week July 26
Four Seasons SC
Launch week August 2
Coldfield, The Parade
Marshalls Yard RP
Kilner Way RP
17 Market Street
Launch week August 9
Launch week August 16
Launch week August 23
Coventry Rd, Birmingham
Source - https://www.mirror.co.uk/money/poundland-launching-new-food-service-24574106
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