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Top Influencers in Vietnam

In recent years, the rise of social media has given birth to a new breed of celebrities known as influencers. These individuals have harnessed the power of platforms like Instagram, YouTube, and TikTok to amass large followings and wield significant influence over their audiences. Vietnam, a country with a young and tech-savvy population, has seen its own share of influential figures who have made a mark on the digital landscape. In this article, we will delve into the world of the top influencers in Vietnam, exploring their backgrounds, impact, and the industries they have disrupted.

The Evolution of Influencer Culture in Vietnam

Before we dive into the list of top influencers, it's essential to understand the evolution of influencer culture in Vietnam. The country's rapid economic growth and increased access to the internet have created a fertile ground for the emergence of digital celebrities. These influencers cover a wide range of niches, from fashion and beauty to travel, food, and technology. They connect with their audience through personal stories, relatable content, and a genuine passion for their chosen fields.

Helly Tong (@hellytong)

Helly Tong, a name that resonates with fashion enthusiasts across Vietnam, is one of the most prominent fashion influencers in the country. With a keen eye for style and a flair for combining traditional Vietnamese elements with modern fashion, Helly has carved out a niche for herself in the world of fashion. Her Instagram account boasts a massive following, and she has collaborated with various brands to promote their products.


Helly's influence extends beyond just fashion; she is also an advocate for body positivity and self-confidence. Her authenticity and relatability have made her a role model for many young Vietnamese women.

Son Tung M-TP (@sontungmtp)

In the realm of music and entertainment, Son Tung M-TP reigns supreme. With millions of followers on social media platforms, he is one of Vietnam's most celebrated singers and influencers. Son Tung has produced numerous chart-topping hits and has gained international recognition for his music. His style, both in music and fashion, has inspired a generation of young fans.

Moreover, Son Tung is an influential figure in advocating for environmental and social causes. He has used his platform to raise awareness about pressing issues, making him more than just an entertainer; he is a force for positive change.

Thanh Hang (@thanhhang)

A renowned actress and fashion influencer, Thanh Hang has been a fixture in the Vietnamese entertainment industry for years. She has graced the screens of both the big and small screens, earning acclaim for her acting skills and charming personality.

Thanh Hang's social media presence showcases her impeccable fashion sense and elegant lifestyle, making her a source of inspiration for fashion-forward individuals. Her ability to effortlessly switch between her roles as an actress and an influencer has solidified her status as a top influencer in Vietnam.

Trinh Pham (@trinh.phamm)

When it comes to the beauty and skincare industry, Trinh Pham is a name that cannot be overlooked. She has built a dedicated following on YouTube and Instagram, where she shares her expertise on skincare routines, makeup tutorials, and product reviews.

Trinh's authenticity and in-depth knowledge of beauty products have earned her the trust of her followers. Many consider her a go-to source for beauty recommendations and tips, making her a powerful influencer in the beauty sphere.

Tran Thanh (@tran_thanh_actor)

Tran Thanh is a versatile figure in the Vietnamese entertainment industry. As a comedian, actor, and television host, he has captured the hearts of audiences with his humor and charisma. His presence on social media platforms has only amplified his popularity.

Tran Thanh's comedic sketches and witty commentary on everyday life resonate with a broad audience. He has successfully transitioned from traditional media to digital platforms, showcasing the adaptability of influencers in reaching their audience.

Vanh Leg (@vanhleg)

The rise of gaming influencers has been a global phenomenon, and Vietnam is no exception. Vanh Leg is a prominent gaming influencer who has achieved fame through his gaming content on platforms like YouTube and Facebook Gaming. His humor, gaming skills, and engaging personality have made him a beloved figure among Vietnamese gamers.

Vanh Leg's success highlights the growing gaming culture in Vietnam and the influence gaming influencers can have on their dedicated fanbase.

Chi Pu (@chipupu)

Chi Pu is a multi-talented artist who has made her mark in the worlds of music, acting, and fashion. Her music career, in particular, has gained her a significant following, with catchy songs and visually stunning music videos.

Chi Pu's social media presence showcases her vibrant personality and her love for fashion, travel, and lifestyle. Her versatility as an artist and influencer has allowed her to connect with a diverse audience.

Nam Anh (@dungnhann)

Nam Anh, known by his online alias DungNhanN, is a popular content creator on TikTok. His short, humorous videos have garnered millions of views and followers. His content often features relatable and comedic takes on daily life, making him a source of entertainment and laughter for many.

Nam Anh's rapid rise to fame exemplifies the power of platforms like TikTok in creating new influencers and reshaping the digital landscape.

Duong Minh Tuyen (@sontungmtp)

Duong Minh Tuyen, better known as T-Rap, is a rising star in the Vietnamese rap scene. His talent for wordplay and storytelling through rap lyrics has earned him a dedicated fanbase and collaborations with established artists.

T-Rap's journey from a relatively unknown artist to a recognized influencer within the music industry is a testament to the opportunities available to those who harness the potential of social media.

The world of influencers in Vietnam is dynamic and diverse, with individuals from various fields making a significant impact on their respective industries and the digital landscape as a whole. Whether it's in fashion, music, beauty, comedy, gaming, or other niches, these influencers have leveraged their talent, creativity, and authenticity to connect with their audiences and shape the cultural landscape of Vietnam.

As the influence of these digital celebrities continues to grow, it's clear that they are not just trendsetters but also voices for positive change, advocating for social causes and making a difference in their communities. The top influencers in Vietnam have proven that they are more than just online personalities; they are influential figures shaping the future of the country's media and entertainment landscape.

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