Press Release Distribution Service: Free Vs Paid
Press Releases are a great way to get your name and that of your company out to the general population and if you look hard enough you can actually find Free Press Release Services right online. Usually, free means that it is either no good or that there is some sort of catch, but when it comes to press releases there are some free services that are very reputable and certainly are worth using whether your marketing budget is a million dollars or nothing at all.
Of course, if you have the resources a good mix of pay Press Release Services and free press services is just what the marketing doctor ordered, but if you are on a shoestring budget then you may just want to start with some freebies
According to the famous proverb, “The best things in life are free.”
Thankfully, when it comes to Press Release Distribution Services, there are still good ones around for you to choose from. What's even better is that being available for free has not made these services inferior. With that, you get to enjoy top services that will greatly improve your efforts at promotion without having to pay a single cent. Compare this with any form of advertising and you have to pay for at every move.
What To Look For In Free Press Release Services?
Leaving aside cost for the moment, turn your attention to other factors such as the quality of the site and the services offered. For starters, make sure you understand what you're going to get since different Press Release Site specializes in different things. Some stick to distribution for news wires, while others promote your content by publishing each release on their own site. Still, there are others that can offer you both.
Distribution services are more aggressive and seek out to address your target audience directly, whereas sites that publish press releases themselves rely on organic search results online to direct your target audience to them and then on to you. The best strategy is to find what will address your needs and preferences. One thing to bear in mind with Free Press Release Submission Site is that you may not want your release to appear in every nook and cranny of The Internet. Search Engines do not like spam and posting a fresh press release each time in choice places on the Web can sometimes be the best approach and help to enhance your reputation. Search engines give little credit to duplicate content.
Aside from distribution and publication services, go to Press Release Submission Services that will read each release and reject releases of poor quality. You do not want to appear with other releases of poor quality. Good sites will also offer some advice on how to write a press release as well as providing examples of good press releases for you to read.
Look also at whether or not you can tag and categorize your release. If the release appears in the right category with appropriate tags, it has more chance of being found by your potential customers who can then click through to your web site. So that's another feature to look out for. Can you enter your web site URL so that visitors can click straight through to your site having found you on a relevant search?
So look for a site with high standards and with tips and tricks and samples to simplify things for you if you need help. There are those that offer writing services but learning to write your own press releases will make them feel and sound more personal, which adds personality to your content and makes it more enjoyable to read. Think of it like talking directly to your target audience. But keep your information objective and don't make your Press Release Writing read like an advertisement. You will know from experience that you are more inclined to listen to someone who seems like a fellow human being, who you can picture, right? If they'll take the time to read what you have to say, it is best that you give them a bit of yourself as well. But never use hard sell in a press release and make sure that everything you say is accurate.
But, as exceptions are always there… So we can say not all free press release services are up to the mark.
There is a general argument that free Press Release Distribution is a practical option for those marketers that find themselves on a tight budget. Which makes the idea of cost-free release syndication quite irresistible, at the same time, some of the skeptics wonder how effective they are when compared to paid services.
Let us be clear that no cost press release distribution is cost effective and will surely allow you to expose your company to media participants. Which will permit them to expose your business to the general audience in the type of information or articles in your market segment, but also considering that it is relevant?
On one side of the coin, people need to understand that free services might not be as effective as paid-for services, and although your release will be sent their subscriber base, very few free sites will actually distribute it to a list of verified media contacts. Whereas on the other side of the coin, the downside of this, is that it may possibly prevent you from building a list of contacts by industry, geography, or even specific product preferences.
Few free Press Release Writing Services are however published only on online media, while some paid Press Release Distribution Site also get it published on other news outlets also making the distribution wider. The ultimate values of writing, publishing and distributing free press releases are that they get you the business publicity, even without having to advertise anything. Free releases are proven to be effective in many ways, to let readers take actions by replying to some of the marketing calls and messaging included in those releases.
Although you may not be able to post your media directly on media like Google News, many reputable press release outlets can and will do so.
Press release distribution on a cost plans basis can be fast, easy and effective, and it might be worthwhile considering the needs and marketing reach of modern business, in order to make an informed decision and to excel in your respective field of business. Free press releases are also often included in premium marketing packages on Business To Business review sites.
At the end of the day, you get what you paid for, which is a view expressed by those who have a website belief that free Press Release For Website is not really free.