About - Under Armour

Athletes and outdoorsmen everywhere rely on Under Armour to outfit them with superb quality clothing and apparel. Since 1996, the Under Armour Logo and brand has been producing a wide variety of sports clothing, quickly becoming a company able to rival the likes of giants such as Nike and Adidas. Through great branding and even better products, Under Armour has risen to the top of the sports apparel industry. In this article, we?ll look at the history of the brand, as well as the significant role, Under Armour?s logo has played in their success. Kevin Plank founded Under Armour in 1996. At the time, he was a 23-year-old special teams captain of the University of Maryland football team. Plank got the idea for the Under Armour brand after noticing how much dryer his compression shorts stayed than the shirts he wore while playing football. Plank set out to design a shirt made of synthetic fabric that would wick away moisture and began selling the apparel out of the trunk of his car and his grandmother?s basement. At the end of 1996, Plank made his first large sale, selling apparel to a team for $17,000. Even the name of the company itself is a testament to Kevin Plank?s rags-to-riches success; he only chose the British spelling of the word ?Armor? because of the toll-free vanity number for that name was still available. Today, however, Under Armour could certainly afford the buy out any number they choose. The brand netted $232.6 million in 2015 and has been the go-to apparel for some of the biggest sports stars in the world today. Soon after the company?s inception, even the likes of Nike, Adidas, and Reebok began following Under Armour?s lead, releasing their own versions of moisture-wicking shirts. While the Under Armour brand was built on this moisture-wicking design, today, Under Armour offers a wide variety of clothing and apparel, from cold-weather gear designed to keep outdoorsmen warm in the harshest climates, to normal, everyday t-shirts and jackets. Of course, staying true to their roots, the brand continues to offer gear to athletes as well, constantly pushing the line to make their shirts, pants, cleats, and other gear lighter, stronger, and more comfortable to wear. Whether it?s for the casual sports fan or the NFL athlete, one thing all of Under Armour?s gear has in common is their recognizable logo.

Facts about Under Armour

CEO Stock Price Founder Headquarters Revenue Founded Area Served
Patrik Frisk 8.25 USD Kevin Plank Baltimore, Maryland, U.S. US$5.27 billion Worldwide

Company Information

Employees: 16,400
Branch: 15,000+
Products: Footwear, sportswear, clothing, toiletries

Under Armour - Press Releases

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