Rolls-Royce Motor Cars Limited is a British luxury automobile maker. Rolls-Royce Motor Cars Limited operates from purpose-built administrative and production facilities opened in 2003 across from the historic Goodwood Circuit in Goodwood, West Sussex, England, United Kingdom. Rolls-Royce Motor Cars Limited is the exclusive manufacturer of Rolls-Royce branded motor cars since 2003. The BBC called Rolls-Royce \"probably one of the most recognised icons in the world\", and that \"the name Rolls-Royce entered the English language as a superlative.\"[3] A marketing survey in 1987 showed that only Coca-Cola was a more widely known brand than Rolls-Royce.[4] Although the Rolls-Royce brand has been in use since 1906, the Rolls-Royce Motor Cars subsidiary of BMW AG has no direct relationship to Rolls-Royce-branded vehicles produced prior to 2003 other than being a major engine and other supplier prior to 2003. The Bentley Motors Limited subsidiary of Volkswagen AG is the direct successor to Rolls-Royce Motors and various other predecessor entities that produced Rolls-Royce and Bentley branded cars between the foundation of each company and 2003, when the BMW-controlled entity started producing cars under the Rolls-Royce brand. The Rolls-Royce Phantom four-door saloon was the first product offered for sale in 2003. Since then, the company has expanded its product line to include extended wheelbase, two-door coup?, and convertible versions of the Phantom saloon, as well as the smaller Ghost four-door saloon, Wraith two-door coup?, Dawn convertible, and the Cullinan SUV. Rolls-Royce Motor Cars Limited was created as a wholly owned subsidiary of BMW in 1998 after BMW licensed the rights to the Rolls-Royce brand name and logo from Rolls-Royce Holdings plc,[5] and acquired the rights to the Spirit of Ecstasy and Rolls-Royce grille shape trademarks from Volkswagen AG. Rolls-Royce Motor Cars Limited has been manufacturing Rolls-Royce branded cars since 2003. Although the Rolls-Royce brand has been in use since 1906, the fate of the brand diverged between 1998 and 2003. In 2003, the Rolls-Royce Motor Cars subsidiary of BMW AG, which had been a major supplier to the brand up to 2003, began manufacturing vehicles with the Rolls Royce name. Volkswagen AG took ownership of the Bentley name as well as previous Rolls Royce production facilities and previous Rolls Royce designs. Current chief executive Torsten M?ller-?tv?s joined the company in January 2010, with a pledge to regain the quality standards that made Rolls-Royce famous. That year sales in China increased by 600%, making it the company\'s second largest market after the US.[6]