An SEO also known as search engine optimization is the continuous strategic effort for making your website search engine friendly aiming to get it ranked on the top o Search Engine Result Page (SERP) like Google, Bing, Yahoo, etc. An SEO will allow your business visibility to grow online. Unlike paid marketing SEO gives your business long-term benefits.
An SEO can be a complicated process but is proven to provide long term beneficial results if done in the right way through an expert. A website doesn’t have any value if it’s not optimized in the correct way, so today it makes almost all the businesses perform SEO activity into their website
Saves your Marketing Expenses
SEO will save a lot of your advertising costs as the properly optimized website will always be ranked on the top of the various search engines through which you can leverage your profit through organic leads instead of paying for it.
Increases your website
More than 1.5 billion websites are registered on the worldwide web today which will create a very huge difficulty for your website to reach out to the right audience if not structured in a right way. A strategic SEO approach will allow your website to reach out to the right prospect.
Increases the conversion rate
SEO will allow your website to be ranked on the various search engines which pull a lot of free link clicks to your website which is generally considered as quality links which have a very high chances of conversions.
Makes your website more responsive
On today’s date, a website should be perfect from every spectrum. Your website should be responsive in every way as people access internet through multiple devices mostly through mobile phones. An SEO friendly website is very responsive to all these devices.
An SEO friendly website will start being visible to the related search which will result to increment in brand awareness as the website will reach out amongst the potential customers or let’s say targeted customers.
Allows you to stay on the top
A continuous SEO effort helps your website always remain on the top of all the search engines through which your business can always stay ahead on the market. A well-optimized website will allow your business to have a competitive advantage against your competitors.
Local SEO is one of the search engine optimization strategies which can be mostly leveraged by businesses that have a physical location or outlet. This strategy is very important to be implemented to increase visibility into the local search result. It is very important for any business to make their physical outlet visible in google listing so that the user can easily locate your business when they are searching for any product or services related to your business online being nearby to your business geographic location.
Local SEO can be very helpful when it comes to increasing the footfall to your physical location. This kind of strategy can be beneficial to all types of small to large businesses. User obtained from such local search mostly has a high chance of being converted.
SEM also known as Search Engine Marketing is an effort made by digital marketers to promote any website or brand online by running a paid campaign. The SEM strategy which is also known as PPC (Pay Per Click ) strategy is the kind of advertisement that your run throughout the multiple search engines to get the immediate website traffic. Unlike SEO it can sometimes result in a very high cost which varies according to different industries.
In conclusion both strategies are focus on increasing the website user but SEO gives us a organic visitors which will save our marketing cost whereas SEM is paid method which also requires a strategic approach in order to decrease the user acquisition cost.
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