Prior to becoming a host for WIBW Radio, Bruce Steinbrock worked as a sports director for WIBW Radio for three years and was previously sports director at EBC Radio in Salina from 1989-2000. Steinbrock focuses his coverage on wrestling news and has prominently covered promotion of local wrestling meets and results. He has promoted the State Kids Federation and National competitions. He has promoted camps and clinics as well. He is a recipient of the annual Media of the Year Award from the Kansas Wrestling Coaches Association. Steinbrock graduated from Kansas State University in Manhattan with a Bachelor of Science degree in Radio and Television/Mass Communications.
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