I'm an award-winning content specialist, offering a range of industry-leading editorial services:

- Content strategy planning
- Long and short form multi-platform copywriting
- Copy editing and proofreading
- Thought leadership content
- Speech and presentation development
- Editorial project management

MY EXPERIENCE

Sport:
I have specialist experience within the Olympic and Paralympic Games and other global events, having worked at the heart of an Organising Committee and contributed to a number of successful event bids. I know how to communicate the often challenging issues facing stakeholders, rights-holders, International Federations, sponsors and licensees, and am currently involved with various Tokyo 2020 projects.

Tech:
I write, edit and develop high-profile thought leadership content for clients including engineering services company Ricardo; digital solutions giant Atos; impact protection specialist D3O; and Nestlé's global IT team. I communicate clearly and persuasively about complex technology for non-specialist audiences in both public and private sectors.

Consumer:
I've written for a vast array of print and digital titles, from the Guardian and the Sunday Times to Bluffer's and The Organic Way. With a long background in health and fitness journalism, I'm familiar with everything active from HIIT to Hellerwork.

ABOUT ME

I work in partnership with strategic communications and content agency LookUp Communications on sport and technology projects for global clients, and with art director and illustrator Christopher Allen on editorial projects.

Previously I was Senior Content Manager in the Communications and Public Affairs team at the London 2012 Organising Committee. The team won PR Week's 'Campaign of the Year' award for 2012.

During this time, I planned, wrote and edited thousands of pieces of content for a wide range of technical, operational and commercial platforms.

I wrote and edited key strategic publications including the Official Report of the Games. I was also part of the content development team for the biggest ever Olympic licensed publishing programme.

Prior to London 2012 I was sport and fitness editor of Time Out magazine, writing a weekly commentary on London's sport and fitness scene. I also wrote and edited three editions of Time Out Guides' celebrated ‘Sport, Health & Fitness in London’ publication, and provided editorial management and client liaison for Time Out Brand Solutions.

While at Time Out I was twice runner-up in the magazine feature-writing category of the British Sports Journalism Awards.

BOOKS

I've written seven books, including the Sunday Times best-seller ‘The Lad Done Bad: Sex, Sleaze and Scandal in English Football’ (Penguin), and contributed to a dozen more.

'Master the Art of Running’ (Collins &Brown) was described in the Independent on Sunday as one of the ten best fitness books ever written and has been translated into Dutch and Japanese. ‘Master the Art of Working Out’ is a companion title.

My first book, 'Soccer City' (Mandarin), proved to be a prescient look at English football at the birth of the Premier League.

I am currently developing a book about the history of exercise and fitness.

GET IN TOUCH

Please contact me at cricketshields@gmail.com or through the link below.

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