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Top Influencers in Chile

In the age of social media, influencers have become powerful figures who shape trends, opinions, and consumer behavior. Chile, a vibrant South American country with a growing digital presence, has produced its own set of influential individuals who have captivated audiences worldwide. From beauty gurus to travel enthusiasts, Chilean influencers are making their mark on the global stage. In this article, we'll explore some of the top influencers in Chile, delving into their backgrounds, niches, and the impact they've had on both the digital landscape and society at large.

Yuya (María José Uribe)

When discussing influential content creators in Chile, it's impossible not to mention Yuya, whose real name is María José Uribe. Yuya rose to fame as a beauty and lifestyle vlogger on YouTube. With her warm personality, relatable content, and impressive makeup skills, she quickly amassed a massive following. As of my last knowledge update in September 2021, she had over 25 million subscribers on her YouTube channel.

Yuya's impact extends beyond the digital realm. She has ventured into entrepreneurship by launching her beauty brand, "Bailan Ricos." Her success serves as an inspiration to aspiring content creators and entrepreneurs in Chile and beyond.

Germán Garmendia

Germán Garmendia is another Chilean influencer who has gained international recognition. He first gained fame on YouTube with his comedic videos and vlogs. His channel, "HolaSoyGerman," became one of the most subscribed YouTube channels in the Spanish-speaking world.


Germán's witty humor and ability to connect with a wide audience have made him a beloved figure in the digital landscape. In addition to his YouTube success, he's an accomplished musician and author. His books, "Chupaelperro" and "Chupaelperro - y uno que otro consejo para sobrevivir en este mundo," have been bestsellers.

Juan Pablo Jaramillo

Juan Pablo Jaramillo is a prominent figure in the world of Latin American influencers. His YouTube channel, where he shares vlogs, challenges, and personal stories, has garnered millions of subscribers. Jaramillo's content often touches on topics such as self-improvement, relationships, and mental health, resonating with a diverse audience.

In addition to his digital presence, Jaramillo is known for his advocacy on important social issues, including LGBTQ+ rights and mental health awareness. His transparency about his own struggles has inspired many to seek help and support when facing similar challenges.

Carolina de Moras

Carolina de Moras is a versatile influencer known for her career in television, fashion, and lifestyle. She gained fame as a host and presenter on various Chilean television programs. Her elegant style and fashion sense have made her a fashion influencer, and she often shares her outfit choices and beauty tips with her followers.

Carolina's influence extends to her philanthropic efforts, as she has been involved in several charitable initiatives in Chile. Her ability to balance a high-profile career with a meaningful impact on society makes her an influential figure both online and offline.

Ami Rodriguez

Ami Rodriguez is a rising star in the world of Chilean influencers. Her content primarily focuses on lifestyle, beauty, and fashion. With her bubbly personality and relatable content, she has quickly gained a dedicated following on platforms like Instagram and YouTube.

What sets Ami apart is her authenticity and ability to connect with her audience on a personal level. She shares not only her successes but also her challenges, making her a relatable figure for many young Chileans navigating the complexities of modern life.

Vesta Lugg

Vesta Lugg is a multifaceted influencer known for her work in fashion, music, and acting. She has a strong presence on Instagram, where she shares her unique style and fashion choices with her followers. Vesta's artistic pursuits extend to her music career, where she has released songs that have garnered attention both in Chile and internationally.

Beyond her creative endeavors, Vesta has also been involved in environmental and social causes, using her platform to raise awareness about important issues. Her commitment to making a positive impact through her work makes her an influential figure in Chile.

Ignacia Antonia

Ignacia Antonia is a Chilean influencer and musician who has made waves with her unique style and creativity. She gained recognition for her music, which blends various genres and incorporates thought-provoking lyrics. Her Instagram feed is a visual delight, featuring her distinctive fashion choices and artistic expression.

Ignacia's bold and unapologetic approach to self-expression has resonated with many young Chileans who admire her authenticity and creativity. She is a testament to the power of individuality and embracing one's true self in the digital age.

Joaquín Méndez

Joaquín Méndez is a popular Chilean influencer and television host known for his humorous content and energetic personality. He has a strong presence on YouTube, where he shares comedic sketches, vlogs, and collaborations with fellow influencers.

Joaquín's ability to entertain and make people laugh has earned him a dedicated fan base. He has also ventured into radio and television, expanding his reach and influence in the entertainment industry.

Belén Soto

Belén Soto is a young actress and influencer who has garnered attention for her talent and relatability. She first gained fame as an actress in Chilean television series and films. As an influencer, she shares snippets of her life, beauty tips, and snippets of her acting journey on platforms like Instagram and YouTube.

Belén's ability to connect with her audience through her genuine and down-to-earth approach has made her a beloved figure among young Chileans. Her rising star status suggests a promising future in both the entertainment and influencer industries.

Mauricio "Chico" Pérez

Mauricio Pérez, popularly known as "Chico Pérez," is a Chilean influencer and comedian known for his humor and creativity. He gained fame on platforms like Instagram and YouTube, where he shares comedic sketches, parodies, and humorous commentary on various topics.

Chico's ability to find humor in everyday situations and current events has resonated with a wide audience. His lighthearted content provides a welcome escape from the challenges of daily life, making him an influential figure in the world of entertainment and social media.

Chile has produced a diverse array of influencers who have made their mark on the global stage. From beauty gurus and comedians to musicians and actors, these influencers have leveraged their creativity, authenticity, and charisma to connect with audiences worldwide. While my knowledge is based on information available up to September 2021, it's clear that the influence of Chilean influencers continues to grow, and they are likely to play an even more significant role in shaping digital culture and society in the years to come.

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