Some business leaders tucked their head in their shell and binge-watched their favorite shows. Others took a furlough to their second home or took up the ukulele. LCG Brands took a completely different approach.
In April of 2020, LCG Brands founder Jodi-Tatiana Charles launched a podcast to spotlight and encourage entrepreneurs and small businesses through the pandemic. This month, the Minding Your Business podcast is celebrating one year and 150 interviews.
Minding Your Business podcast, a pandemic lifeline
When the coronavirus‹ hit, small business‹ owners in the U.S. and the world over‹ were forced to navigate new grounds and make difficult decisions “ from moving operations online, reducing staff or instantly creating new revenue streams. Innovators‹ and entrepreneurs are among the majority of small business owners directly impacted by the economic fallout from the pandemic.
Minding Your Business podcast is a place where entrepreneurs, small businesses, non-profits and NGO's (non-government organizations) around the world talk about their business, how and what they are doing to keep afloat during the pandemic‹ and what they will need to mind it well after.
œThe business didn't start without the person, and this is what Minding Your Business is all about, explained Jodi-Tatiana Charles. œIt's a series of conversations. Minding Your Business gives small businesses and innovators a voice during and well after the COVID-19 pandemic.
Helping to change the world
With over 3,000 hours watched, and more than 287,400 online impressions, Minding Your Business is getting audiences engaged in supporting small businesses that are finding ways to keep their doors open and their people employed. At the end of every Minding Your Business conversation, there are sponsorship opportunities and additional information about the company.
Jodi-Tatiana Charles continued, œWe're proud to have reached this milestone but we're not stopping. We'll continue to spotlight entrepreneurs and small businesses because they need our help and essentially, the world needs them.
To nominate an entrepreneur, small business, non-profit / NGO for Minding Your Business, contact Jodi-Tatiana Charles at https://www.lcgbrands.com/connect.
To learn more and view Minding Your Business podcasts, visit http://www.mindingyourbusinesspod.com.
https://www.youtube.com/c/MindingYourBusinesswithJodiTatiana
About Minding Your Business Host:
Jodi-Tatiana Charles holds a dual MBA from Babson College-Franklin W. Olin Graduate School of Business in Global Management and Strategic Marketing, and Executive Education Certificates from Saint Petersburg State University, Harvard University Business School and MIT Sloan. She has over 200 keynotes and panelist appearances in the past five years in events for corporations, academia and government on entrepreneurial and innovation subjects, and is a regular judge in startup competitions in North America, Europe, South America, Asia and Africa. A powerful and established voice, Jodi helps her clients and audiences, nurture and strengthen their storytelling muscle so they can create impactful experiences for their employees and customers.
About LCG Brands:
LCG Brands is a marketing consulting firm dedicated to educating and empowering entrepreneurs, small and medium businesses (SMBs), global organizations, startups and NGO/non-profits on the importance of growing personal and corporate brands. The company was founded in 2009 by Jodi-Tatiana Charles, who brings over 30 years of executive leadership in marketing, branding and communication successes with high profile organizations. LCG Brands' marketing methodologies are used by 62 countries and the company has 111 partnerships with universities and colleges worldwide.
From brand marketing and management to social and strategic innovation, LCG Brands is a full-service research, consulting and communications firm that brings deep expertise and provides a full range of services, including workshops and a speaker's bureau, that gets results. LCG Brands is headquartered in Marblehead, Massachusetts. For more information, visit https://www.lcgbrands.com.
