Bruce Guptill is responsible for research strategy and operations. He is a recognized expert in CRM, IT ROI and eServices. [CR-LF][CR-LF]Previously, he worked for the Robert Frances Group. Prior to that, Mr. Guptill joined Tall?n after several years as vice president and research director at Gartner, Inc. Mr. Guptill joined Gartner through its acquisition of New Science Associates. Mr. Guptill began consulting as a senior associate with TeleChoice, Inc., developing carrier channel strategies and telecom hardware vendor strategies. [CR-LF][CR-LF]Before joining TeleChoice, Mr. Guptill was an editor, writer and marketing consultant for International Data Group (IDG) publications including NetworkWorld, PC World and MicroMarketWorld. Mr. Guptill began his career in sales and marketing for computer VARs and industrial/commercial mechanical systems manufacturers. [CR-LF][CR-LF]Mr. Guptill is a frequent speaker on technology, business and market strategies at dozens of trade and industry conferences. He has written and published hundreds of articles and research papers on technology markets and strategies. [CR-LF][CR-LF]Mr. Guptill has a B.A. in mass-media communications and applied psychology, and has an M.B.A. in marketing and finance.
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