Gabriel Swain is an award-winning marketing strategist, innovator, and thought leader based in New York, United States
My Philosophy on Content Marketing:
Marketing is in a state of transition. We've reached content saturation. Millennials are the largest consumer demographic. Success now requires a focus on the customer experience. I find ways to stay ahead of these trends. Existing best practices work today. But I prefer to use my creativity and define NEW disruptive and innovative best practices.
Content marketing now must focus on the customer/prospect and their needs, goals, interests and challenges You must know them. You no longer boast about your amazing company. Now you research and understand the customer's needs. Then you educate them on trends and best practices that will help them best meet those needs--normally with technology and automaton software.
This leads to increased customer engagement, a better customer experience, higher levels of customer satisfaction, and faster revenue growth. If you don't produce original, valuable content, it will get lost in an abyss because we've reached content saturation. Produce content that stands out, or your content will not be read.
I specialize in:
• Content/Copy Creation & Management -- Content that differentiates you.
• Thought Leadership and Content Strategy
• User-Centric Messaging Development
• Social Media Management and Engagement
• SEO and SEM Program Management
• Brand Reputation Management and Brand Awareness Initiatives
• Marketing Automation and CRM Systems
• Strategic Website Mapping and Web Content Creation
Part storyteller, part data nerd, part growth strategist with 12 years of marketing leadership experience coupled with 10 years working with nonprofits and charitable giving organizations.
Using foresight, anticipating change, and observing signals in today’s business landscape, I aim to identify emerging strategies before they become popular trends. I don’t blindly adhere to established best practices. I question them. I challenge them. I look past them to identify better practices that provide a competitive advantage over those married to antiquated, uninformed marketing tactics.
Having lived abroad for over a decade, traveled extensively, and acquired degrees in cultural anthropology and diplomacy, I quickly adapt to cultural differences. I easily empathize, form rapport, and build trust in virtually any business context. and I understand the human condition, making me a natural leader, team builder, and motivator.
In short, people matter to me, and I do my best to improve the lives of others. This mindset will be a significant differentiator as we venture deeper into the era of the customer in which consumers increasingly prefer to do business with mission-driven brands displaying good corporate citizenship.
I'm on a mission to redefine business philosophies and strategies as we ease into Industry 4.0. Those strategies lie at the intersection of creativity, customer-centricity, interpersonal relationships, corporate citizenship, big data, automation, AI, and calculated risk.