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Top Influencers in NYC

New York City, often referred to as the "Big Apple," is not just the epicenter of finance, fashion, and the arts; it's also a thriving hub for social media influencers who are making their mark on the digital landscape. From fashionistas to foodies, fitness gurus to tech innovators, the city that never sleeps is home to a diverse array of influencers who are captivating audiences worldwide. In this article, we'll take a closer look at some of the top influencers in NYC who are shaping trends, culture, and industries.

Fashion and Beauty Influencers

New York City has long been a global fashion capital, and it's no surprise that it's home to some of the most influential fashion and beauty influencers in the world.

Gigi Hadid - With her iconic runway presence and an Instagram following of over 70 million, Gigi Hadid is one of the most prominent fashion influencers in NYC. She's not just a supermodel; she's also a trendsetter, inspiring millions with her impeccable style.

Man Repeller (Leandra Medine) - Leandra Medine, the creator behind Man Repeller, has redefined fashion blogging. Known for her quirky and humorous take on fashion, she's amassed a dedicated following and even launched her own fashion line.

Emily Weiss - Founder of the beauty brand Glossier, Emily Weiss is a beauty influencer turned entrepreneur. She's disrupted the beauty industry with her minimalist approach to skincare and makeup, earning a spot on Forbes' "30 Under 30" list.

Food and Culinary Influencers

New York City is a culinary mecca, and these influencers are leading the charge in showcasing the city's diverse food scene.

Eater NY - Eater NY is a go-to source for all things food in NYC. With a strong online presence and a knack for discovering hidden gems, this platform has become synonymous with NYC food culture.


Gotham Burger Social Club - This burger-centric Instagram account has garnered a cult following with its mouthwatering burger photos and reviews. It's a must-follow for any burger enthusiast in the city.

The Infatuation - The Infatuation started as a blog and has grown into a trusted restaurant review platform. Their "Hit List" and "Best Of" guides help New Yorkers and visitors navigate the city's dining scene.

Fitness and Wellness Influencers

Staying fit and healthy is a priority for many New Yorkers, and these influencers are guiding the way.

Hannah Bronfman - Hannah Bronfman is a wellness influencer, DJ, and entrepreneur. She's known for her fitness routines, healthy recipes, and her commitment to promoting overall well-being.

Tone It Up (Karena Dawn and Katrina Scott) - Karena and Katrina are the founders of Tone It Up, a fitness and lifestyle brand that has taken the fitness world by storm. Their workouts and nutrition plans have helped countless individuals achieve their fitness goals.

Tech and Innovation Influencers

NYC is a hotbed of innovation and technology, and these influencers are at the forefront of the city's tech scene.

Gary Vaynerchuk - Gary Vaynerchuk, or "GaryVee," is a serial entrepreneur, author, and motivational speaker. He's known for his insights on social media, marketing, and entrepreneurship and has a massive following on platforms like YouTube and Instagram.

Alexis Ohanian - Co-founder of Reddit and Initialized Capital, Alexis Ohanian is a tech influencer who advocates for startups and innovation. He's also known for his social activism and commitment to fostering diversity in the tech industry.

Lifestyle and Culture Influencers

New York City's vibrant culture is celebrated by influencers who capture the essence of the city in their content.

Humans of New York (Brandon Stanton) - Brandon Stanton's Humans of New York project has evolved from a simple photo blog into a global phenomenon. He shares the stories of everyday New Yorkers, providing a glimpse into the city's rich tapestry of cultures and experiences.

Casey Neistat - Casey Neistat is a filmmaker and YouTube personality known for his vlogs showcasing life in NYC. He's a creative force in the city, and his videos have garnered millions of views.

LGBTQ+ and Diversity Influencers

New York City is known for its diversity and inclusivity, and these influencers are champions of representation.

Munroe Bergdorf - Munroe Bergdorf is a transgender model and activist who uses her platform to advocate for LGBTQ+ rights and racial justice. She's a powerful voice in the city's LGBTQ+ community.

The Native Society (Aurora James) - Aurora James, founder of the sustainable fashion brand Brother Vellies, is committed to promoting diversity and sustainability in the fashion industry. Her work has earned her recognition as a leading influencer for positive change.

Parenting and Family Influencers

Raising a family in NYC presents its own unique challenges and opportunities, and these influencers are sharing their experiences.

Serena Norr (Mama Goes Natural) - Serena Norr, a Brooklyn-based mom, shares her journey of raising a family while embracing a natural and eco-friendly lifestyle. Her blog and social media platforms offer a wealth of parenting tips and sustainable living ideas.

NYC Dads Group - NYC Dads Group is a community of dads who provide support and camaraderie to fathers in the city. They use their influence to challenge stereotypes and promote involved fatherhood.

In the digital age, influencers have become a powerful force in shaping trends, culture, and industries. In New York City, a place known for its dynamism and diversity, influencers from various niches are making their mark and leaving an indelible impact on the world. From fashion and beauty to food and tech, these influencers represent the essence of the city that never sleeps and continue to inspire and engage audiences worldwide. As the digital landscape evolves, it's certain that NYC will remain a breeding ground for some of the most influential voices on social media.

The influence of these individuals and groups extends far beyond the borders of the city. They are not only shaping trends and industries but also using their platforms for positive change, advocating for social justice, diversity, and inclusivity. As we look to the future, it's clear that the top influencers in NYC will continue to play a vital role in shaping the world's cultural and social landscape.

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