Mike Brown brings his idea for the World?s Strongest Coffee to life, creating the recipe + roasting process for Death Wish Coffee. The country was introduced to Death Wish Coffee and orders took off after ?Good Morning America? covered the World?s Strongest Coffee. DWC became the smallest company to run a commercial during Super Bowl 50, exposing 167 million viewers to the World?s Strongest Coffee. With the help of NASA Food Labs, Death Wish Coffee developed an instant freeze-dried blend of its coffee to fuel the astronauts on the International Space Station. DWC headquarters moves to historic building from 1889 in Saratoga Springs, NY?the location of our original coffee shop. Death Wish Coffee unleashes the medium roast blend, providing the people with a lighter shade of bold.