DuraTile® the first floating floor system for porcelain tiles wins the 2021 Gold Award by the internationally-known 2021 Edison Best New Product Awards™. DuraTile was a finalist in Commercial Technology – Floor Systems, one of the categories honored by the Edison Awards.
The distinguished awards symbolize the persistence and excellence personified by Thomas Alva Edison, inspiring America’s drive to remain at the forefront of innovation, creativity, and ingenuity in the global economy.
“The Edison Awards mission is to be a leader in globally recognizing, honoring, and fostering innovation and innovators to create a positive impact in the world,” said Edison Awards Executive Director Frank Bonafilia. “The Edison Awards are unique among innovation awards in their recognition of how the team and the process play a critical role in the success of each nomination that we receive and every award we grant, all of the Finalists being honored to have succeeded in doing the innovation with an unprecedented level of creativity, inventiveness, and impact.
“We are extremely honored to have been named a Finalist for such a reputable award, then to receive the top award was an amazing addition. DuraTile is a game-changer for the flooring industry, for the first time the most durable option in flooring will be on par with less desirable types in both initial product cost and final installation costs. This recognition reinforces our hard work and commitment to create a product that is not only durable but has a low initial cost and is fully repurpose-able and easily recyclable” said Curt Rapp, founder, and CEO of The Tile Doctor. “At The Tile Doctor our goal is to provide continuous innovation and environmentally-friendly products, and it’s truly humbling for DuraTile to be recognized for just that.”
The ballot of nominees for the Edison Best New Product Awards™ is judged by roughly 3,000 of the world America’s top marketing professionals and academics. In a comprehensive peer-review process, the nominees are judged on Marketplace Innovation, Marketplace Success, Technological Innovation, Market Structure Innovation, Societal Impact, and Design Innovation.
Winners of the Gold, Silver, and Bronze awards were announced on April 22, 2021, at the Luminary Hotel and Coloosa Sound Convention Center very near to the Edison and Ford Winter Estates in Fort Myers Florida. In addition to announcing this year’s Best New Product Award recipients, the evening will feature the presentation of the prestigious Edison Achievement Award to Jennifer Holmgren, CEO of Lanzatech, and to Reinhold Schmieding, President and Founder, Arthrex, both of whom have made a significant and lasting contribution to innovation throughout their careers. Some notable past winners of the Edison Achievement Award are Steve Jobs, Apple Inc., Elon Musk, Tesla Motors & SpaceX, and Jeff Immelt, General Electric.
The Edison Awards Steering Committee is comprised of senior executives with diverse marketing, scientific, and business backgrounds who monitor the development and successful launch of innovative products each year. The Committee is responsible for bestowing the annual Edison Achievement Awards and serves as a guidepost in developing the list of finalists that are presented to the Edison Best New Product Award judges.
The 2021 Edison Awards are sponsored by Black & Veath, Babcock Ranch, US Sugar, Florida Power and Light, and Horizon Foundation. The Edison Awards are granted under the aegis of the Thomas A. Edison Papers at Rutgers University, a globally recognized research network dedicated to the study of innovation and its application in the 21st Century. For more information about the Edison Award finalists, please visit www.edisonawards.com.
About The Tile Doctor®
Founded in 1999 by tile industry veteran Curt Rapp, The Tile Doctor, TheTileDoctor.com and its line of advanced tile and stone products focus on meeting the needs of consumers and tile professionals. With tens of millions of unique visitors, The Tile Doctor website features a line of how-to information and an advanced collection of products, solutions for consumers, and pros.
The company is incorporated as Tile Media Properties, a nod to the company's informational origins. Headquartered in Atlanta, the company is an active member of all major industry associations and is the founding member of Tile Partners for Humanity.
A Patented Floating Porcelain Tile System, designed to be as easy to install as other less durable flooring options, but also the first flooring system that is fully repurpose-able for extended end-of-life options allowing flooring to be moved to new facilities, or more easily recyclable compared to many other flooring materials. DuraTile is designed to free-float on a thin insulative layer causing substrate moment, thermal transfer, and sound transfer to be less of an impact than traditionally set tile flooring.
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