Ms. Middleton Verified

Susan Middleton directs IDC's Asset Management program. Coverage within this service includes research on the Total Cost of Ownership and life cycle costs of IT equipment. With more than twelve years of experience in the technology industry, Ms. Middleton advises clients on key management issues including future product directions, total cost of ownership, competitive analysis, and trends in the asset management and leasing industries.[CR-LF][CR-LF]In addition, Ms. Middleton is responsible for analyzing IBM, Amdahl, and Hitachi Data Systems (HDS) computer products and pricing strategies and assessing the impact that these products will have on the primary and secondary computer markets. Ms. Middleton provides clients with consulting services on a range of issues, including data processing, equipment acquisition, disposition, and financing. She also manages the publication of the Residual Value Report, which provides clients with critical information on residual value and market analysis.[CR-LF][CR-LF]Ms. Middleton has written many industry bulletins, had articles published in a number of technology and leasing-related magazines, and has been quoted as a respected industry analyst in the Wall Street Journal, Reuters, Computerworld, and Information Week.[CR-LF][CR-LF]Ms. Middleton holds a B.A. in political science, with a concentration in economics from the University of New Hampshire.

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