Ms. Baird Verified

Karen Baird, associate editor, covers news with a business angle in Kentucky and the region: Tennessee, West Virginia, Ohio and Indiana. [CR-LF][CR-LF]The Lane Report also covers companies with a major presence in the region, such as Ford, and some tourism. Ms. Baird says,"Tourism is ... the third or fourth largest industry in Kentucky; there's definitely a business aspect to it." The magazine includes a page about upper management personnel changes and promotions within Kentucky, in addition to general management coverage. The publisher prefers to have a focus for each issue of The Lane Report. "We kind of establish a loose editorial calender about a year in advance," she says, as result. However, not all editorial content will share in the issue's focus. Ideal deadline is the 15th of the month for the following month's publication, for planning purposes, but the deadline is "not hard and fast." [CR-LF][CR-LF]Pitch her via e-mail, and be short (one page or less is best), precise, and as detailed as possible. "What's really helpful is giving a link to a [Web] site where high-res[olution] photos are accessible" for downloading. "We are always looking for photos." If photos are too large to e-mail, The Lane Report's editorial staff can provide instructions for uploading to its FTP site. She prefers a contact include a Web site address or an e-mail address with the pitch/press release, in case she wants additional information. Ms. Baird accepts e-mail attachments, too. [CR-LF][CR-LF]The publisher likes to "hand-pick" experts as resources; occasionally they use submissions from industry experts within Kentucky. The Lane Report covers product releases based on relevancy to Kentucky businesses. The magazine's audience consists of upper management executives and small business owners.

Tweets by Baird