Examples like this abound as investors have shown bullishness for freight forwarding all over the world. The pandemic played a role in boosting logistics startups, shining a light on how essential supply chains are. But venture capital keeps on flowing even as COVID-19 wanes, recent news shows.
Digitizing freight forwarding is a global challenge because the sector still lacks transparency and efficiency. Latin American startups have a steeper hill to climb, but this also drives them to innovate and help each other in interesting ways.
However, business models in Latin America are often blended, and Nuvocargo is a good example of this.