WAN optimization solutions consist of traditional WAN and SD-WAN. These solutions significantly boost WAN performance with the help of application acceleration and better utilization of existing WAN infrastructure that enables organizations to save costs on various additional hardware, software, and bandwidth. The traditional WAN optimization solution works on various techniques, such as load balancing, Quality of Service (QoS), deduplication, caching, and compression. While SD-WAN uses a centralized control function to securely and intelligently direct traffic across WAN, which increases application performance, offers enhanced user experience, increases business productivity, and reduces costs for IT. Most of the enterprises have taken applications out of branch offices and consolidated them in centralized data centers, and workforce accessing these applications is highly distributed at distant locations. As the use of Software-as-a-Service (SaaS) increases, the amount of application traffic that transits WAN also increases. This traffic increase makes enterprises much more interested in deploying WAN optimization solutions.
The small and medium-sized enterprises segment to record a higher growth rate during the forecast period
The rising usage of cloud for the deployment of WAN optimization solutions has led to the increasing adoption of these solutions among Small and Medium-sized Enterprises (SMEs). WAN optimization solutions are expensive and complex in nature. However, the availability of these solutions on the cloud has reduced the cost problem as cloud-based solutions are less expensive as compared to on-premises solutions. SMEs have budget constraints; so, they prefer cloud-based solutions available in the market. SMEs’ criteria are based on various metrics, such as the revenue generated and ownership structure. Cloud-based solutions are developed, keeping in mind the limited budget of SMEs.
The Asia Pacific to record the highest growth rate during the forecast period
Asia Pacific (APAC) is growing at a faster growth rate as compared to the other regions. The region has huge potential for WAN optimization solutions, as it consists of economies such as China, India, Japan, Australia, and South Korea. These countries, with their large populations, are undergoing a dramatic change with an increase in the domestic demand for technological intervention and huge scope for advancements, as they are still growing economies. They have a huge advantage of human resources that forms a large subscriber base for any vertical that advances technologically. This is attributed to the fact that technology adoption has been rapid in this region and is growing exponentially. The potential benefits of wireless services, such as increasing the need for mobility services and reducing operating expenses, are the major drivers for adoption of WAN optimization solutions in this region. The number of internet users in this region has grown to a great extent, and hence, many companies in the region have started deploying advanced communications solutions to cater to the rising communication demand for high-speed data and superior voice quality. All these reasons increase the demand for better network management, network visibility and control, and wireless communication, leading to the deployment of SD-WAN in the region.