SoftBank to pay ¥178.5 billion for licensing rights of Yahoo in Japan

SoftBank to pay ¥178.5 billion for licensing rights of Yahoo in Japan
SoftBank to pay ¥178.5 billion for licensing rights of Yahoo in Japan

The SoftBank-owned Z Holdings has agreed to take the licensing rights of Yahoo in Japan from Verizon Media’s hands for ¥178.5 billion.

The agreement comes shortly after Verizon announced it was selling its media arm for $5 billion to private equity firm Apollo Global, which includes AOL and Yahoo. 

While Yahoo has struggled to stay relevant in Western markets, the brand is a core part of Z Holdings, which owns SoftBank’s various internet businesses in Japan and earned pre-tax profit of ¥848 billion in the past fiscal year.

Z Holdings, a joint venture between Softbank and Naver, is the parent company of internet businesses Yahoo Japan, Yahoo Shopping, ZOZO, Japan Net Bank, and messaging platform Line. Despite owning Yahoo Japan, the company had to pay ongoing royalties to Verizon Media in order to use Yahoo’s brand, licensed technologies, and other licensed materials.

With the ¥178.5 billion deal, Z Holdings will acquire the trademark rights related to Yahoo and Yahoo Japan in Japan, paid-up perpetual right to use existing licensed technology in Japan, as well as Yahoo branding and technology in Japan.

The transaction will be finalised when the Apollo-Verizon Media is officially processed, Z Holdings said in a statement.

Z Holdings added Yahoo Japan and Verizon Media would continue to retain their cooperative business and technology relationship post-transaction.


For the 2020 fiscal year, SoftBank reported net profit of ¥4.99 trillion, which was a sharp turnaround from the ¥961 billion loss it recorded in 2019.

The primary reason for SoftBank’s turnaround was the ¥4.03 trillion profit from its Vision Fund unit, which was a ¥5.4 trillion improvement from FY2019 when the Vision Fund unit lost ¥1.4 trillion due to various investments across consumer, real estate, and transportation underperforming that year.

Source – https://www.zdnet.com/article/softbank-to-pay-jpy178-5b-for-licensing-rights-of-yahoo-in-japan/

RSS Latest Press Release

  • Smart Toilet Market Size to Reach $15181.4 Million by 2027
    Global Smart Toilet Market is valued at USD 7452.1 Million in 2020 and Anticipated to reach USD 15181.4 Million by 2027 with a Growing CAGR of 10.7% over the forecast period. Global Smart Toilet Market: Global Size, Trends, Competitive, Historical & Forecast Analysis 2021-2027, Rising adoption of innovative hygiene technologies such as UV lighting, supportive […]
  • Ideal Keepsake Boxes Add an Extra Touch to Saving Beautiful Memories
    Dallas, TX: November 29, 2021 – Family business Wayfaren is delighted to announce the release of its beautifully understated Keepsake Boxes - an ideal gift for loved ones to safely store treasured memories.   Their Keepsake Boxes, available in either maple or walnut, are thoughtfully designed and meticulously crafted for those who don't want to sacrifice style […]
  • Guru Printers Provides Exceptional Service in Sheet Labelling
    Los Angeles: November 29, 2021 – When it comes to branding your business in the right way, Guru Printers have developed a series of eye-catching solutions to enable companies to stand out from competitors.   With over a decade of printing experience, the Los Angeles-based company has created a robust line of printing services to meet […]
  • Plasterfix Australia Delivers Professional Plaster Solutions for Home and Business
    Alexandria NSW – Plasterfix Australia has increasingly become the go-to plastering services company for businesses and homeowners who are looking for a professional and perfect finish.   Plasterfix is anchored by the skills of master craftsman Pedro Pires, who has been honing the craft of plastering for 30 years. He learnt from his father, who passed […]