The company says the new format will play a roll in its effort to bring local new content to users on the app around the world. The new Dynamic Stories feature is currently being tested in the United States, the United Kingdom, France and India.
The company has partnered with Axios, Bloomberg, Buzzfeed, CNN, Complex Networks, Condé Nast (Self, Vogue), ESPN, Insider, New York Post, Page Six, The Wall Street Journal, The Washington Post, TMZ, Tom’s Guide, Vice, British Vogue, GQ UK, PinkNews, The Independent, The Mirror, Femme Actuelle, Foot Mercato, Gala, GQ France, Le Figaro, Marie Claire FR, Paris Match, Vogue France, GQ India, MissMalini, Pinkvilla, Sportskeeda, The Quint, Times Now and Vogue India.
Snap says the new feature gives publishers an easy way to create daily content on the app by combining the practice of publishing on Snapchat into their existing workflows. The new feature will make it easier for newsrooms, especially smaller local ones, to publish their content on Snapchat without having to manually do so. Since the process is automated, publishers won’t have to dedicate any additional time to reach users on Snapchat.
In the blog post about today’s announcement, Snap took the time to reiterate that its Discover page only features content from verified media publishers and content creators.