Friedman says he got the idea for Demostack while he was at TripActions, overseeing their Liquid product for expense management. He realized that the Liquid R&D team was busy developing the live product, but sales needed a version of the product built for showcasing.
Image Credits: Demostack
“I set out to find out how other companies were solving for this demo environment conundrum, but no one seemed to have a good solution,” Friedman told TechCrunch via email. “The demo is the proof behind your proposition, and getting it right is crucial for your deal.”
But Friedman asserts that Demostack does it better. Using a tool, customers can clone their product into a demo environment and edit elements of the demo with a no-code, drag-and-drop editor. (Demo assets are built off of a single source of truth, so that they can be updated with each new product release.) The demo can be customized to a buyer’s use case or vertical and shared via the web, in a live demo, or in a “leave-behind” after a sales call.
“[We’ve] created something truly unique for the market — the ability to create tailored product demos for every live sales call in minutes,” Friedman said. “Demostack lets you showcase your product in the best light on every call, without the hassle.”
Questions of novelty aside, Demostack has had no trouble attracting customers — or securing funding — to date. The 93-person company has dozens of customers including BlueVoyant, Hopin, Wix, Ironclad and Gusto and has raised a total of $51.5 million in venture capital.
“We’re positioning ourselves as the category leader of demo experience solutions for mid-market and enterprise organizations,” Friedman continued.
