Lorin Young’s New Book ‘Business CPR’ Holds the Undeniable Key

Lorin Young, one of our leading business authors, has completed his new book “Business CPR,” an innovative discussion that tackles the essential steps needed to capture greater cash reserves through higher profits.

Lorin writes, “BUSINESS CPR: Solving the Profit but No Cash Problem” for every business owner who asks, ‘How can I have reported profits but no cash in the bank?’ The answer to this question is given through an easy-to-apply five-step management system that shows what causes profits reported on the P&L Statement not to equal cash in the bank.

The book simplifies what others tend to complicate through principle-driven insights to mastering the five core steps to making more money. It is much more than theory; Business CPR helps the reader learn to appreciate the management routines used by profitable businesses.

Through this unique book, you will be introduced to a management system that answers why profits aren’t equaling cash through the correlation of how Cardiopulmonary Resuscitation (CPR) is used every day to save human life. After reading this book, you will better understand how owning a profitable business with predictable cash flows is tied to the relationship between cash, profits, and reporting.

Business CPR is about common sense, everyday actions profitable business owners use to achieve higher cash reserves in the bank by simplifying the relationship between sales, gross profit, and operating income through better management reporting.  The book won’t:

  1. Bog you down with an endless series of difficult to answer questions.
  2. Overwhelm you with too many things you should consider in your business.
  3. Focus on business theories the reader would need a lifetime to apply.

Stop being afraid of your financial statements that are too often complicated by business’ experts,’ when what’s needed is simplification. Just as those who read Owning a GREAT Business learned the 7-P’s that position them to own a great business, this third book by Lorin Young is another principal-driven book that clearly identifies the critical few steps required to maintain cash in the bank through higher profits brought on by the consistent application of five easy-to-apply steps found in Business CPR.”

Published by Newman Springs Publishing, Lorin Young’s insightful book gives everyone, especially business owners, more excellent knowledge on how to earn predictable profits. With the five easy steps presented, the individual will learn a proven process in managing their business to higher profits.

Readers who wish to experience this brilliant work can purchase “Business CPR” at bookstores everywhere or online at the Apple iBooks Store, Amazon, or Barnes & Noble.

About Newman Springs Publishing:

 Newman Springs Publishing is a full-service publishing house for serious authors. Each title produced by Newman Springs Publishing undergoes every step of the professional publishing process, including editing, layout, cover design, circulation, distribution, and publicity. All titles are made available in both eBook and print formats. Newman Springs Publishing distributes to tens of thousands of retail outlets throughout North America and internationally.


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