Journalism Brands of the World

Realizing that millions more people are scratching their heads, wondering what to read and where to spend their subscription dollars, here are my top 10 large journalistic brands where I believe you can most often find real, reported facts:

  1. The New York Times

This is the most influential newspaper in the U.S. in my view. Its editorial page and some of its news coverage take a left-leaning, progressive view of the world. But the NYT also hews to ethical standards of reporting and the classic elements of journalism in America. That’s what helps the NYT remain, arguably, the agenda-setting news organization in America. It is a leader in business, politics and culture coverage. *

  1. The Wall Street Journal

The largest circulation newspaper in the U.S., the WSJ made its bones as a business newspaper and pioneered new types of feature writing in American journalism (for example, its quirky middle-column feature called the “Ahed” and longer form, in-depth reports called “leders”). As the company was purchased by Australian media mogul Rupert Murdoch in 2007, the WSJ pivoted to cover more general news in addition to business news. The WSJ is still brand X among daily business publications in the world. Its editorial page is a bastion of American free-market conservatism, using the motto, “free markets, free people.” With former Republican speechwriters and strategists such as Karl Rove, Peggy Noonan and Bill McGurn writing columns, the WSJ editorial page is often a must-read for Republicans in Washington. And left-leaning readers should not dismiss the WSJ edit page just because they may disagree with its positions. It has won several Pulitzer Prizes for editorials and columns that feature a clear thesis, backed up by thorough fact-based reporting and bold arguments. *

  1. The Washington Post

The newspaper that brought down President Richard Nixon with its reporting on the Watergate scandal in the early 1970s maintains its intellectually robust tradition under the new ownership of Amazon.com founder Jeff Bezos. The Post has, for decades, been part of the big three national papers – a peer of the NYT and WSJ – in terms of winning Pulitzer Prizes, hiring the best and brightest reporters and producing big scoops. Of the big three, the Post is arguably the most forward-thinking right now in trying new digital strategies that have boosted readership. And with Bezos’ backing, the Post is on a hiring binge for talented reporters while the NYT and WSJ have been pruning their reporting staffs in recent months. Most people think the Post editorial page leans left but is often regarded as more center left than the NYT. *

  1. BBC

The BBC is the global standard bearer for excellence in broadcast radio and TV journalism. If only U.S. cable news outlets could follow BBC’s recipe. And while PBS produces some great entertainment, documentary and news programs, its news programs have often seemed to lack the creative energy of the BBC. While NPR produces some fantastic journalism, a bulk of its news coverage seem to come from re-reporting news from the New York Times and the Associated Press. And the American public perceives NPR to be more left-leaning than the BBC.

  1. The Economist

Another British export, the Economist magazine is staffed with excellent economists and journalists who produce a tightly-edited, factually rigorous account of what’s happening in the world each week. One oddity is that the Economist doesn’t publish bylines of their writers so you never know who exactly wrote a given piece.

  1. The New Yorker

This American treasure publishes sophisticated narrative non-fiction pieces from top writers and reporters each week in a print magazine and, increasingly, on other platforms. The New Yorker is smartly expanding its audience on the web, offering to the masses content that used to be open only to its print subscribers. The magazine itself runs a piece of fiction each week (identifies it as such). The long-form non-fiction reports on politics, culture, business and other topics often take months to report, write and fact check. The result is deep reporting and analysis each week that is hard to find elsewhere. And the narrative structures and techniques the writers use make for enjoyable reading. Similar to the Times, the New Yorker presents a progressive view of the world. Conservative readers should recognize that but not let it detract from them enjoying some of the best reporting and writing happening in the world. *

  1. Wire Services: The Associated Press, Reuters, Bloomberg News

You can’t exactly “subscribe” to these wire services. But you can trust reports from these organizations to be factual. They provide a backbone of news and information flows about politics and the economy. And their member organizations that surface their reports benefit from this reporting. You can follow these organizations on social media and can also follow certain reporters for these organizations who report on topics of interest to you. These wire services also do have web sites and mobile apps you can use to stay abreast the news. *

  1. Foreign Affairs

This bi-monthly magazine is published by the Council on Foreign Relations. It’s a serious magazine for people who want intelligence on global affairs. The magazine and its many digital platforms benefits from submissions, dialogue, differing views and analysis from the many top minds on international relations.

  1. The Atlantic

This is another national treasure, a monthly magazine that presents a view of the nation and world from Washington D.C. It is informed by many top journalists who write long-form features and also write some analysis. The Atlantic web site sometimes hews to clickable headlines. But the magazine and its parent company also subscribe to American journalism principles of fact-based reporting.

  1. Politico

Founded by reporters who left the Washington Post in 2006, Politico has built itself into a crucial player in politics reporting in the U.S. (and with expansions to Europe). It does publish some products in print, but Politico is easily accessible on the Internet and mobile devices. Keep an eye on Axios, a news startup launched this year by two founders of Politico.

* Disclosures: Earlier in my career, I interned at the Associated Press and the Washington Post. I worked as a staff writer at the Wall Street Journal between 2001-2011. I have also published free-lance articles in the Post, the New York Times and the New Yorker (website) as well as some of the publications listed in the runner up lists.

Runners Up:

– National Public Radio

– TIME magazine

-The Christian Science Monitor

– The Los Angeles Times (and many other regional, metropolitan daily newspapers)

– USA Today

– CNN

– NBC News

– CBS News

– ABC News

Business News Sources:

– FORBES magazine

– Bloomberg BusinessWeek magazine

– Fortune magazine

– The Financial Times newspaper

Sources of reporting and opinion from the right of the political spectrum:

– National Review

– The Weekly Standard

Sources of reporting and opinion from the left of the political spectrum:

– The New Republic

– The Nation

Source:https://www.forbes.com/sites/berlinschoolofcreativeleadership/2017/02/01/10-journalism-brands-where-you-will-find-real-facts-rather-than-alternative-facts/?sh=6ffdb2b9e9b5

RSS Latest Press Release

  • The Mold Girl Ramps Up Annual Air Quality Testing Following High Demand
    Daniel Island, SC – Entrepreneur Elizabeth Keefer, aka The Mold Girl, is stepping up to meet demand from worried residents concerned about their homes being afflicted with significant health hazards.   Keefer, a well-respected council-certified indoor environmental professional, is now offering annual air quality testing for homeowners worried their homes could have mold, allergens, or other […]
  • Wendy's and Google Cloud partner to enhance the Wendy's restaurant experience
    Wendy's®  and Google Cloud today announced a partnership to enhance Wendy's restaurant experience and unlock new customer, restaurant, and employee experiences through data-driven insights.Wendy's intends to leverage Google Cloud's data analytics, artificial intelligence (AI), machine learning (ML), and hybrid cloud tools to create new ways customers can order food in the drive-thru, on their mobile […]
  • Unique Custom Marine Vault Launches New Storage Boating Facility
    Pompano Beach, FL: A new 25,000 sqft boat storage warehouse has opened to offer the best complete boat care service in Florida’s Pompano Beach.   Owned and operated by Unique Custom Marine Vault, the unit is a safe and secure marine facility with an in-house mechanic and boat transporters.    “If you are looking for a […]
  • Dreamstime launches the "Cover of the Year 2021 in Romania" contest with prizes totaling 7,500 Euros.
    Dreamstime, the world’s largest stock photo community, together with Cărturești and PressOne, announces the launch of the "Cover of the Year 2021 in Romania" contest for book cover illustrations. Publishers or graphic artists who have published books with original covers throughout 2020 and 2021 are invited to participate. Participants can submit covers using stock media […]