We’ve added new ways to tag and improved ranking:
– Product Tags
– Enhanced Tags
– Ranking for originality
Instagram elaborated that the platform will now be less likely to recommend reposts of Reels that are already on the app. The company will also be less likely to recommend accounts that aggregate and reshare other users’ content. Instagram notes that as it recommends more content on the app, it believes that it’s important that the credit, distribution, growth and monetization go to the original creator.
“As we lean more into recommendations it’s becoming increasingly important that don’t overvalue aggregators, as that would be bad for creators, and therefore bad for Instagram long term,” Mosseri said in a tweet.
As we lean more into recommendations it’s becoming increasingly important that don’t overvalue aggregators, as that would be bad for creators, and therefor bad for Instagram long term.
Instagram is flooded with popular meme accounts that repost other users’ reels and often receive tons of engagement and millions of views. The new change means that these accounts may no longer get the same reach that they currently do, as the platform works to amplify the original creator instead.
