Today, Google is following suit and essentially launching the same thing with Custom Store Listings.
Google Play is now rolling out its own take on this feature, as well.
Google says LiveOps can drive 5% more 28-day active users to apps and deliver 4% higher revenue for those using the feature compared with those who don’t. The feature is in an invite-only beta testing phase for the time being.
The company said the Play Store would be updated to help people find the best tablet-optimized apps with new large-screen focused editorial content and a separate review and rating system for large-screen applications. Google Play will also later this year be updated to look better on tablets and foldable devices.
The company said it will soon launch a new Play Console page dedicated to deep links to put all the information and tools for deep links in one place. It also improved its Store Listing Experiments feature (aka A/B testing) to allow developers to see their results more quickly, with more transparency and control so they can better understand how long each experiment may need to run.
And finally, Google’s In-app Updates API will now let users know if there’s an update available within 15 minutes instead of up to 24 hours.