Just over a month after Samsung’s last Unpacked presentation (where the Galaxy S22 phones and Tab S8 tablets were unveiled), the company announced two devices in its more midrange Galaxy A line. The stars of the show were the new additions to its budget-friendly Galaxy A series of phones, the Galaxy A53 and A33.
The Galaxy A53, which is the successor to last year’s Galaxy A52 5G, features a 6.5-inch screen, 5G connectivity and four rear cameras all for $450 (£399 or roughly AU$710). That’s $50 cheaper than what last year’s A52 cost at launch. The latest affordable Galaxy A phone also sports a few new camera tricks, including a way to erase unwanted background objects and Fun Mode, Samsung’s take on Snapchat-esque AR filters.
Samsung Galaxy A53 5G
$450 AT SAMSUNG
Samsung’s Galaxy A33, which will not be sold in the US, falls between the Galaxy A13 and new A53. At 369 euros (£329, which is roughly $410 or AU$590), it’s pricier than the $250 Galaxy A13 5G but cheaper than the Galaxy A53. Unlike the A53’s price decrease over last year, the A33’s starting price has risen from last year’s £249 A32 5G.
Samsung updated the Galaxy A family as the market for budget phones has grown increasingly competitive. Apple just last week launched the $429 iPhone SE, while Google’s Pixel A phones have become a mainstay in its lineup.
Samsung’s focus on budget smartphones is relatively new but seems to have resonated with shoppers so far. A-series phones accounted for 58% of Samsung’s overall phone sales in 2021, according to Counterpoint Research data provided to CNET.
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