The diverse nature of the financial news cycles sees stories in industries such as investment banking, wealth management, and cryptocurrency make headlines on a daily basis. As CEOs and financial leaders aim to drive sales through effective media and marketing communications campaigns, Newswire looks to provide exceptional value with its Earned Media Advantage Guided Tour Sales Accelerator.
“From conversations with members of the financial media community, we have grown to appreciate the sheer volume of sub-industries and markets that outlets cover within the industry as a whole,” said Charlie Terenzio, Newswire’s VP of Earned Media Advantage Business.
“Our strategists have trained eyes and ears for story potential, and they look for that potential within the business models of the GT clients. When it comes time to launch campaigns and distribute our customers’ stories, we rely on the diverse nature of our channels to get the news to the right people at the right time, where it matters most.”
The Sales Accelerator is a proven system that provides valuable media coverage and thought leadership, allowing financial brands to compete at lower costs and better ROI. The layered approach includes both the distribution of press release campaigns as well as email marketing campaigns. This outreach is designed to engage both media personnel and prospective customers and is projected to add 900 additional leads in the first six months of the program.
“The customized strategy is truly a crucial aspect to the Newswire platform that sets our EMA GT customers apart from their competition. We optimize the messaging based on a target audience, and that has proven to help improve the results of both media and commercial campaigns,” said Anthony Santiago, Newswire’s VP of Marketing.
Newswire’s EMA GT Sales Accelerator bundles high-tech software with a high-touch service to reduce the costs and resources required to launch successful media and marketing communications campaigns. Financial firms can use the program to increase brand awareness, drive website traffic, and increase the number of leads.
For more information regarding Newswire’s Earned Media Advantage Guided Tour Sales Accelerator, please visit the program page to learn more.
Newswire delivers press releases and multimedia distribution software and services (SaaS) that empower the Earned Media Advantage: greater brand awareness, increased traffic, greater return on media and marketing communications spend and the competitive edge. With over a decade of experience, Newswire continues to provide its customers with the ability to deliver the right message to the right audience at the right time through the right medium