According to market research report “Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & ECommerce), and Region – Global Forecast to 2022″, The digital intelligence platform market is projected to grow from USD 5.65 Billion in 2017 to USD 13.96 Billion by 2022, at a CAGR of 19.8% from 2017 to 2022.
The market is primarily driven by the adoption of digital intelligence platforms for competitive differentiation and increasing customer retention activity, rising focus on social media analytics and personalization, and need for optimizing digital experiences across all touchpoints.
Based on component, the data management segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.
Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. The data management segment is expected to witness the highest growth during the forecast period, as data management tools are responsible for collecting, storing, standardizing, modeling, and managing digital data of customers in an enterprise.
Retail & Ecommerce Segment
Based on verticals, the retail & e-commerce segment of the digital intelligence platform market is expected to grow at the highest CAGR during the forecast period.
Based on vertical, the retail & e-commerce segment of the digital intelligence platform market is projected to grow at the highest rate in the coming years. Retailers are using new technologies such as the voice of the customer, behavioral targeting, and others to identify the holistic behavior of customers.
North America is estimated to lead the digital intelligence platform market in 2017.
North America is estimated to lead the digital intelligence platform market in 2017. The region is an early adopter of digital technologies and has advanced infrastructure capabilities, which have led to the adoption of digital intelligence platforms. Furthermore, companies have implemented these platforms to improve their business processes, understand the customer behavior, and sustain their position in the market.
The report encompasses competitive landscape, which presents the positioning of 11 key vendors of digital intelligence platforms based on their product offerings and business strategies. Some of the major digital intelligence platform vendors include Adobe Systems (US), IBM (US), SAS Institute (US), Evergage (US), Google (US), Mixpanel (US), Optimizely (US), Webtrekk (Germany), New Relic (US), Localytics (US), and Cxense (Norway).