CrossTower, a Jersey City, NJ based cryptocurrency trading platform startup aimed at institutional traders has announced that it has launched CrossTower Capital Markets, a new division to complement its exchange business. The company has also hired a prominent capital markets veteran to head up this new business line.
CrossTower Capital Markets is the culmination of more than two years of work and was built in response to client demand to initially include the following:
Structured products and fund offerings are used by investors in traditional markets to customize exposure and risk, and the introduction of these products to this emerging asset class represents a significant leap forward in building the infrastructure required for institutional adoption of digital assets. CrossTower said it will be the first digital asset firm to offer an exchange, structured products and funds with lending and trade financing, creating a full financial ecosystem for traditional firms.
“We have a crypto-first, end-to-end solution built for sophisticated traders in a complex, fragmented market,” said Kristin Boggiano, co-founder and president of CrossTower. “By applying traditional markets principles to digital assets, we have created a suite of products sorely missing from this space and are eager to fill that pent up demand.”
To head this new business, CrossTower said it has hired securities industry pro Greg Bunn as Chief Strategy Officer. Greg joins after most recently serving as global head of counterparty strategy and central funding at Citadel. Prior to Citadel Mr. Bunn spent more than 16 years in various senior roles at Deutsche Bank, the most recent being global head of prime finance overseeing more than $400 billion of the securities financing business. He also worked for five years at KPMG in South Africa.
‘From my experience, institutional adoption of digital assets is in its early stages and mainstreaming this growth requires an ecosystem and infrastructure,” said Greg Bunn. “CrossTower is solving a number of inefficiencies in these markets, and I’m personally looking forward to addressing the needs of sophisticated players in the space.”
CrossTower said that this new division was built with institutions in mind with the products and services family offices, hedge funds, pensions, endowments, insurance companies and professional traders expect, while also taking into account the unique needs of digital and crypto asset markets including OTC desks, miners and more. Asset coverage includes the top 10 most liquid coins and tokens, and will expand as clients seek more options.
“Greg joining to lead this effort shows our passion and commitment to developing this market for sophisticated market participants,” said CrossTower CEO Kapil Rathi. “We plan to further expand our offering to meet this growing demand, and have a number of exciting announcements to share in the coming months.”
Founded in 2020, CrossTower is a digital assets capital markets firm founded by financial industry veterans on a mission to bring digital asset trading and investing to institutional and professional traders. The firm first launched a multi-asset trading platform last year, and has since expanded to include a capital markets desk with best-in-class services and products tailored to the needs of hedge funds, family offices and other markets participants. CrossTower has leveraged its vast experience in trading, technology, operational infrastructure, innovative pricing, regulations and compliance, to open up digital assets to a sophisticated audience.