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Ever noticed how buy buttons always tend to be red? How reds and yellows are used predominantly in fast food logos? Or how doctors and scientists across the world always wear white lab coats? Those aren’t just coincidences. They’re deliberate marketing choices, carefully informed by color psychology. In this beginner’s guide to color psychology in …
Color Psychology In Marketing: The Beginner’s Guide Read More »
In light of the rapid growth of online video consumption over the last few years, video has become a content medium that brands can no longer afford to ignore. It’s now an irreplaceable part of most marketing strategies. In this post, we’ll take a look at some video marketing statistics that show just how popular …
60 Latest Video Marketing Statistics, Facts, And Trends For 2022 Read More »
Whether your online tech eCommerce store is just starting up, or you have gained a well-established customer base at this point, you must stay up to date with the latest trends and techniques for eCommerce marketing. This is important to keep your business on top of its game. Building and launching an eCommerce website is …
12 Essential Marketing Tips for a New Tech eCommerce Store Read More »
One of the most important aspects to ensure business success is effective brand promotion. This is because when more people are aware that your brand exists, then there is a great chance for you to gain a fair share of the market as soon as your target users become converted into paying customers. Following this, …
Having a small business to manage would entail hiring the right people to carry out various tasks, such as day-to-day production and customer service. But, many entrepreneurs choose to handle major tasks, such as accounting and digital marketing, to save money on employee salary, which could compromise the quality of products and services. As well, …
What Is Catdi EDDM Marketing And How Could It Help Your Small Business Read More »
Whatever form your customer’s review takes, used correctly it can be an incredibly valuable piece of marketing material. The term SaaS might well be familiar to you if you’re in this field. The idea of Software as a Service came about as the security and strength of our internet connections grew. It meant that no …
For them to be considered as winning in business, there are many aspects of a business that entrepreneurs will have to excel in. Generally, no department is better than the other, as all of these will have to work together like pieces of a puzzle to complete the picture. But, because of the constant new …
How Expert Marketing Advice Can Help You Win In Business Read More »
Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives with a …
The 5 Reasons Organic Internet Marketing is the Key to Online Success Read More »
Before your target audience can engage with your business, they need to be aware of your brand. The need to boost brand awareness is the first step in any sales funnel, so it should be one of your top priorities. Many business owners assume that people will stumble across their brand when they’re looking for …
3 Must-Use Marketing Methods to Boost Brand Awareness Read More »
B2B customer acquisition can leave many inexperienced marketers scratching their heads. What works for consumer-driven marketing campaigns might not always work in the B2B industry. That’s why you need tried-and-tested B2B marketing strategies to ensure you’re on the right track. With all of the competition to stay aware of, you need effective digital strategies and …
When you’re looking to get your business off the ground and into consumers’ fields of view, you need to market yourself and promote your brand. In this article, you’ll learn how best to promote your business in style — in both offline and online worlds — to encourage consumers to trade with you. By following …
Marketing can seem like a daunting task when you’re running a small business. In reality, this doesn’t have to be the case, though, as there are many ways for small business owners to do in-house marketing of their product or service without spending loads of money, hiring experts, or chasing other, often inaccessible avenues. What …
Affordable In-House Marketing for Small Business Read More »
Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your modern marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it …
Modern Marketing: 5 Reasons Why You Shouldn’t Go It Alone Read More »
One of the most essential parts of any business is marketing. The first step for any business is to define your audience, their needs and wants. Without the right marketing techniques, you can find your business failing due to the inability to reach the right target audience and make the necessary conversions to sustain it. …
Advantages of Using Services that Help Connect Your Business to Its Target Market Read More »
If your business is just taking off or if you have been selling products or services for years, you will seriously need to consider what you are going to spend your marketing budget on. There are so many options to choose from out there and sometimes it can get tedious trying to prioritize between different …
Spend Your Marketing Budget on these 8 Things and Watch the Money Roll In Read More »
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