Marketing

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Color Psychology In Marketing: The Beginner’s Guide

Color Psychology In Marketing: The Beginner’s Guide

Ever noticed how buy buttons always tend to be red? How reds and yellows are used predominantly in fast food logos? Or how doctors and scientists across the world always wear white lab coats? Those aren’t just coincidences. They’re deliberate marketing choices, carefully informed by color psychology. In this beginner’s guide to color psychology in …

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60 Latest Video Marketing Statistics, Facts, And Trends For 2022

60 Latest Video Marketing Statistics, Facts, And Trends For 2022

In light of the rapid growth of online video consumption over the last few years, video has become a content medium that brands can no longer afford to ignore. It’s now an irreplaceable part of most marketing strategies. In this post, we’ll take a look at some video marketing statistics that show just how popular …

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12 Essential Marketing Tips for a New Tech eCommerce Store

12 Essential Marketing Tips for a New Tech eCommerce Store

Whether your online tech eCommerce store is just starting up, or you have gained a well-established customer base at this point, you must stay up to date with the latest trends and techniques for eCommerce marketing. This is important to keep your business on top of its game. Building and launching an eCommerce website is …

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What Is Catdi EDDM Marketing And How Could It Help Your Small Business

What Is Catdi EDDM Marketing And How Could It Help Your Small Business

Having a small business to manage would entail hiring the right people to carry out various tasks, such as day-to-day production and customer service. But, many entrepreneurs choose to handle major tasks, such as accounting and digital marketing, to save money on employee salary, which could compromise the quality of products and services. As well, …

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The 5 Reasons Organic Internet Marketing is the Key to Online Success

The 5 Reasons Organic Internet Marketing is the Key to Online Success

Growing the volume of relevant visitor traffic is a fundamental objective of any website. But no business has an unlimited budget for any form of marketing, let alone Internet marketing. For this reason, you should explore the different techniques at your disposal to grow the volume of unpaid, organic traffic your site receives with a …

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5 Marketing Tips for B2B Customer Acquisition

5 Marketing Tips for B2B Customer Acquisition

B2B customer acquisition can leave many inexperienced marketers scratching their heads. What works for consumer-driven marketing campaigns might not always work in the B2B industry. That’s why you need tried-and-tested B2B marketing strategies to ensure you’re on the right track. With all of the competition to stay aware of, you need effective digital strategies and …

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Modern Marketing: 5 Reasons Why You Shouldn’t Go It Alone

Modern Marketing: 5 Reasons Why You Shouldn’t Go It Alone

Every entrepreneur appreciates the need for a strong marketing strategy. The effectiveness of your campaigns will hold a huge influence on your sales figures. Subsequently, sustainability and growth possibilities are hugely reliant on your modern marketing endeavors. Given that you are the only person that can take responsibility, it can be tempting to do it …

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Advantages of Using Services that Help Connect Your Business to Its Target Market

Advantages of Using Services that Help Connect Your Business to Its Target Market

One of the most essential parts of any business is marketing. The first step for any business is to define your audience, their needs and wants. Without the right marketing techniques, you can find your business failing due to the inability to reach the right target audience and make the necessary conversions to sustain it. …

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Spend Your Marketing Budget on these 8 Things and Watch the Money Roll In 

Spend Your Marketing Budget on these 8 Things and Watch the Money Roll In 

If your business is just taking off or if you have been selling products or services for years, you will seriously need to consider what you are going to spend your marketing budget on. There are so many options to choose from out there and sometimes it can get tedious trying to prioritize between different …

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