Bradley and Montgomery Wins for Microsoft at 9th Annual Pixel Awards

Santa Monica, CA,  /EPR NETWORK/ — Bradley and Montgomery (BaM) won Pixel Awards in the Games category of its 9th Annual competition for its client, Microsoft. This is the first year BaM has taken a top honor. BaM was also named People’s Champ in the category. The Pixel Awards honor exceptional work in digital design and technology in 29 categories.

BaM won for its browser-based, arcade-style game called “Escape from XP” which, while being an addictive shooter, took an innovative approach to managing the social conversation surrounding Microsoft’s decision to end support for Windows XP – an operating system that had been ubiquitous for more than 12 years.

The game pitted players against wave after wave of zombie-like enemies – “undead” XP icons, including a particularly nasty version of Office Assistant Clippy – and demonstrated the HTML-5 based power of the modern Internet Explorer while giving players a dose of nostalgia for XP-era graphics.

“Like a developer dealing with attacks in an unsupported OS, when playing this game you’re the last holdout in a losing battle,” said BaM Dev Andrew Cooper. “You get the highest score you can, but you still have to be saved by the modern-code-copter before you get to nuke Clippy.”

The game was an instant hit with its developer audience, but soon word spread. By the end of the day after release, “Escape from XP” had gained national media attention from Time, CNET and other general-interest media. Since then, “Escape from XP” has generated the most traffic ever to the support site

“Escape from XP helped turn what could have been negative conversation about the end of XP into nearly universally positive buzz among its most engaged audiences,” said Mark Bradley, principal of Bradley and Montgomery. ”The response was incredible, and we’re thrilled to be recognized.”

About Bradley and Montgomery:
Bradley and Montgomery (BaM) is an independent creative agency that helps brands by using social metrics to glean audience insights and get consumers to take action – it’s marketing that works harder, better and faster. With offices in Santa Monica, New York City and Indianapolis, BaM works with clients like JPMorgan Chase, Microsoft, MasterCard and Angie’s List.

BaM’s sister company, Fizziology, is a Twitter-certified partner delivering audience insights to leading entertainment and brand clients including NBCUniversal, Warner Brothers, Nike and Fox. BaM has been recognized at the Webby Awards, The One Show, the Creative Media Awards, Digiday and the OMMA Awards. Its campaigns have been profiled in the Wall Street Journal, The New York Times, The Los Angeles Times, Fast Company, TIME, Adweek and Creativity. For more information or to find out what’s new, visit BaM online

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