Web3 has attracted people from all walks of life, from traditional finance analysts and hedge fund managers to software developers. But a fairly new group has been entering the space over the last 12 months: artists.
While there are financial incentives, creators’ deep dive into web3 is more than just a new revenue stream, Leong said — it’s an opportunity to take their passion and bring it to the next form of digital content. The “next form” could relate to anything in the crypto ecosystem from NFTs to metaverse concerts or interactive artist-fan experiences.
A number of artists in the space have shared a similar sentiment: They’re getting into crypto to be heard and seen in a new way.
“You don’t feel like there’s somebody watching over you — you can just be among the group and it gives the people in the community, myself included, a sense of freedom and power to explore and create and be on this neutral ground,” Connick said.
Compared to previous outlets that Connick has used to connect with fans, his platform is a creative collaboration where people can talk directly to him and discuss all things related to his career or a shared love for the piano.
“There’s always been a lot of gates that have separated artists from the people who admire their work, and through this new technology, it’s a really cool way to have new deeper relationships in the community,” Connick said.
For example, Connick did an interactive “Piano Party” on April 21 where guests could learn from him, upload videos of themselves playing piano, and connect with one another.
Additionally, fans who join Piano Party will get an NFT, similar to a graduate certificate, that will count as evidence of their participation and membership in the community, Connick said.
“If I had access to people that I admired growing up, imagine how that would have shaped me creatively,” Connick said. “You think about the opportunities that [fans] have now, being able to be right there and ask questions; it’s an incredibly exciting time.”
While there are opportunities for artists in the large land of web3, there’s still a learning curve and barrier to entry for some non-crypto-natives getting into the space, from downloading and using messaging applications like Discord, which has roughly 300 million users to date, to creating a non-custodial crypto wallet to connect to NFT marketplaces to buy digital collectibles. Not everything is crystal clear for fans unfamiliar with the crypto terrain. This could potentially limit the reach of these early artist efforts to connect more directly with their fans and could preclude those with less of a technological bent.
“There’s a lot I want to do that I can’t do yet,” Connick said in regard to technology that has yet to be created. “But it’s really exciting to think that in the next three, five, 10 years, all the things that have been buzzing around my head about the metaverse could exist.”
Still, on the other side of the creator spectrum, some small artists are also noticing the opportunity to dive beyond the physical world to connect with fans online through alternative mediums like NFTs.
“When I got into the NFT space I was still a part-time artist,” Maceda told TechCrunch. “But NFTs are a major reason why I’m able to be a full-time artist now.”