The new Prime channel on TikTok will “streamline the brand voice into one cohesive social feed.” And TikTok will be the first platform for the company to “cultivate its own social media foothold, to be followed by Instagram later this year,” said an Amazon Prime spokesperson.
The video, derived from a creative concept titled “Delivering all the TikTok Trends at the Speed of Prime,” shows singer Jason Derulo (52.2 million followers) with the caption, “POV: Prime just got to TikTok and asks you what they missed.”
There are then clips of Jason trying out some of the app’s most popular trends such as Savage Love Dance, the Silhouette Challenge, Berries and Cream, among other silly filters, and TikTok sounds.
