Mary Jane Park covers social and charitable institutions, focusing on about 40 to 50 charities, as well as lifestyle issues related to the affluent. She also edits Bay Magazine, an upscale magazine published by the Times. [CR-LF][CR-LF]Pitch her by e-mail. She prefers when PR professionals notify her that high-resolution photos are available upon request rather than send them in the initial e-mail. She says follow-up calls are unnecessary. If she is interested, she will follow up. She appreciates seven to 10 days notice for an event, and strongly dislikes receiving a press release the day before the event is scheduled. She is usually available between 10 a.m. and 6 p.m.
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