I'm a data-driven product nerd who is passionate about helping companies to grow. Last 5 years I served over growth & digital marketing activities in Serbia, Ireland, Slovenia and Czechia startup ecosystems with product and marketing teams. Influenced by agile principles, I'm constantly exploring how to do more with less through scalable habits, old-fashioned hard work and creativity. And I'm a totally insane about scalability and growth hacking tools. Today, one of my greatest passion is to help the users to achieving their needs and and enabling businesses to achieve growth goals.
I’m currently providing to effective product experiences for stakeholders with analyzing user behavior data such as A/B testing, engagement analysis, survey design. I run cross-functional processes with Design, Strategy and Engineering to incorporate user-centric data at all stages of the product cycle to creating product experience strategy. Behind my product experience I gained an experienced holistic inbound marketing strategy and lead generation in HubSpot head partner agency for MENA in Turkey which I developed the organization’s global strategy and growth mindset. Prior to that, I was a VP Marketing at AIESEC that full of learnings with continental teams, drives system process with super different team members.
I'm trying to be part of voluntary projects with the "better people to better world" mindset; I believe it is a power of affecting myself, my environment and the world. For this way, I previously organized as a founder independent TED event "TEDxHacettepeUniversity" and volunteered in AIESEC organization with consider full of responsible for the the well-being of the next generation.
Today, I’m an enthusiastic and data-driven professional with a passion for utilizing insights to mobilize change and deliver measurable results. In my perspective, creativity and data in product marketing are the best combinations for exploring new things. And many of my greatest lessons have come from traveling and many come from food! It is one of my greatest passions to discover the delicious foods of the culture of the country I visit. A little joy, friends and delicious food is one of the most valuable shares in the world. And if you are challenging me on Monopoly probably I win. :)
Until this time, I had the opportunity to share many stories about society, startup culture, product analytics and brand cases in many startup events and happy to still counting.
https://medium.com/@onurcaneki
Social Profile:
Linkedin - https://www.linkedin.com/in/onurcaneki
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