Scott D. Nelson is responsible for research in the areas of database marketing, data mining for marketing, and marketing automation applications. He spent one year as vice president of strategic marketing services for Prime Response, a marketing automation vendor. More recently, he served as director of market research and planning at Crestar Financial, a regional bank in Virginia, where he was responsible for everything from database marketing to GIS systems to market segmentation strategies. Prior to Crestar, Mr. Nelson spent four years at Old Kent Financial where he had similar responsibilities. [CR-LF][CR-LF]In addition to his undergraduate degree in business administration from the University of Wisconsin, Mr. Nelson also earned a master's degree in business administration from the University of Chicago.
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