Mr. McQuivey Verified

James McQuivey analyzes television and media technology for Forrester. He specializes in the future of the moving image, including digital video recorders, HDTV, video on demand, Internet-based video, online feature film distribution, mobile digital video, and the business implications of each of these disruptive technologies or movements. Beyond this, he also covers digital music and shares with other Forrester analysts an interest in the future of the digital home.[CR-LF][CR-LF]Previously at Forrester, McQuivey served as a Vice President, Research Director, where he ran Consumer Technographics? North America, Forrester's consumer research effort. Before that, he was a senior analyst and founding member of the online retail strategies practice at Forrester, where he launched Forrester's coverage in the travel and automotive industries.[CR-LF][CR-LF]In addition to keynoting at industry events and Forrester Forums, McQuivey is routinely sought after for comment by such publications as The New York Times, The Wall Street Journal, and USA Today. He has been interviewed for radio's All Things Considered and Marketplace, as well as television's Newshour with Jim Lehrer.[CR-LF][CR-LF]McQuivey joined Forrester after several years as a professor, teaching marketing research at Boston University's top-rated College of Communication. While there, he consulted for clients in the media and entertainment space such as PBS and Current TV and others to help them understand the future of television distribution and the role of consumer-generated video content. Prior to joining Forrester in the late '90s, McQuivey performed his Ph.D. (ABD) research in mass communication research at Syracuse University. He also holds an M.B.A. with an emphasis in marketing.

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