Ms. Levinson Verified

As Vice President of the IDC Vertical Markets Consulting Group, Heather Levinson provides project management, market opportunity assessment, marketing research discipline, and business planning counsel to IT vendor clients. She has particular expertise in managing complex engagements and in leveraging her quantitative and qualitative marketing research background to define intelligent business solutions for her clients. [CR-LF][CR-LF]Levinson has an extensive background in marketing research, playing a leadership role on both the client and supplier side. Most recently, she managed the Consumer and Market Insights group for Ocean Spray Cranberries where she led a team responsible for all research activities. Her key focus areas included new product development, brand equity and positioning, consumer segmentation, and strategic and competitive analysis. Levinson also led the transformation of the research group entailing developing a new department infrastructure with the aim to increase knowledge sharing, bring insights to life, and engage the organization in becoming more consumer centric.[CR-LF][CR-LF]Prior to Ocean Spray, Levinson worked at Information Resources, Inc (IRI), a leading provider of sales and marketing information, software applications, and innovative business solutions and analyses for the consumer packaged goods (CPG) industry. As VP of Client Service, she led a series of change management initiatives, including re-engaging clients with a new gold standard service model, high quality quantitative analytics, and superior commitment to the client businesses. At IRI, she focused on competitive defense plans; portfolio optimization strategies; in-market testing; marketing mix; pricing and promotion evaluation; industry best practices and data delivery. [CR-LF][CR-LF]Levinson holds a B.A. from University of Wisconsin-Madison in Journalism and Communications. She earned her MBA from Babson College where she graduated first in her class; summa cum laude.

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