Mr. Boggs has a diverse background in the communications, computer, and office automation industries as well as consumer and channel research. He oversees SMB and Home Office research at IDC.[CR-LF][CR-LF]Research includes identifying key product requirements of different market segments, tracking changing customer channel preferences, and evaluating alternative strategies in response to competitive developments. Mr. Boggs has consulted extensively on changing distribution trends for advanced technology products and the emerging communications and networking needs of SMBs and home-based enterprises.[CR-LF][CR-LF]Prior to joining IDC, Mr. Boggs directed consumer and business research in the technology practice area of Response Analysis/Roper Starch Worldwide in Princeton, N.J. Boggs also previously established and managed the first research program to focus exclusively on the small business market while at GIGA Information Group/BIS Strategic Decisions (now part of Forrester Research.). [CR-LF][CR-LF]Mr. Boggs is a regular speaker at industry conferences and is quoted in industry publications as well as The New York Times, the Wall Street Journal, and USA Today. A recipient of IDC's Peacock Award for research excellence, Boggs completed undergraduate work at Hamilton College and holds advanced degrees from Brown University and the Carroll School of Management at Boston College.
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